Gayathri Kallukaran is a Junior Journalist with Eastern Eye. She has a Master’s degree in Journalism and Mass Communication from St. Paul’s College, Bengaluru, and brings over five years of experience in content creation, including two years in digital journalism. She covers stories across culture, lifestyle, travel, health, and technology, with a creative yet fact-driven approach to reporting. Known for her sensitivity towards human interest narratives, Gayathri’s storytelling often aims to inform, inspire, and empower. Her journey began as a layout designer and reporter for her college’s daily newsletter, where she also contributed short films and editorial features. Since then, she has worked with platforms like FWD Media, Pepper Content, and Petrons.com, where several of her interviews and features have gained spotlight recognition. Fluent in English, Malayalam, Tamil, and Hindi, she writes in English and Malayalam, continuing to explore inclusive, people-focused storytelling in the digital space.
As Northern Ireland gears up for St Patrick's Day, tens of thousands are expected to take part in parades and festivities across the country. From Belfast to Londonderry, Enniskillen to Ballycastle, communities are preparing for a day of celebration that blends culture, music, and tradition. The festivities will highlight Northern Ireland’s rich heritage, with both small towns and major cities joining in the celebrations.
A major celebration in Belfast
Belfast is at the heart of this year's celebrations, where a 17-day programme has been running throughout March, with the St Patrick’s Day parade serving as the centrepiece. This year, the city's parade will leave from City Hall at 13:30 GMT, bringing together people from all walks of life to celebrate Irish culture and history. The city’s festivities are a vibrant, multicultural celebration, embracing music, culture, and the Irish language.
Alongside the parade, the Belfast TradFest, a four-day festival dedicated to traditional Irish music, will add to the celebrations. Traditional music sessions and performances will take place throughout the city, adding a festive soundtrack to the day. In addition, the Cathedral Quarter will host a St Patrick's Day Festival Village, where visitors can enjoy a wide array of activities, street performances, and food stalls, ensuring there is something for everyone.
Londonderry's 'Forest, Sky and Sea' theme
In Londonderry, the North West Carnival Initiative is set to stage a themed parade entitled ‘Forest, Sky and Sea’, symbolising the arrival of spring. The parade, which will begin at 15:00 GMT, will feature a creative array of costumes, floats, and performances, bringing a magical and imaginative atmosphere to the streets of Derry.
A creative array of costumes, floats, and performances, bringing a magical and imaginative atmosphere to the streets of Derry.Getty Images
The city is also expecting a surge in visitors over the weekend, with local hotels reporting an uplift in bookings. As people flood into the city for the parade, local businesses, including shops, restaurants, and cafes, are expected to benefit from the increased footfall. This economic boost is welcomed, especially after the challenges of recent years, with council officials stating that they hope to further increase investment in such celebrations in the coming years.
Celebrations return to Ballycastle
One of the most eagerly anticipated events of the day will take place in Ballycastle, where the St Patrick's Day parade is making its return after a seven-year absence. The County Antrim town has not hosted a parade since 2018, but this year, the community has rallied together to organise a vibrant event.
Led by a traditional piper, the Ballycastle parade will see local schools, sporting clubs, Irish dancing groups, and musicians come together to create a spectacle of colour and sound. The parade will culminate at the seafront, where a market and live music performances from local acts will continue the celebrations into the evening. The return of the parade has been highly anticipated by the community, with organisers and local businesses creating window displays and promoting the event to ensure a successful turnout.
Emphasis on safety and responsibility
As thousands gather across Northern Ireland for the festivities, police forces are urging participants to enjoy the celebrations responsibly. In Belfast, Chief Superintendent Gerard Pollock has encouraged revellers to stay safe, remain with friends, drink responsibly, and ensure they have a plan for getting home after the event. Authorities are also placing an emphasis on respect for women and girls during the celebrations, advising people to be mindful of their behaviours and attitudes.
Additionally, police in Londonderry are promoting the "Ask for Angela" initiative, which provides an extra layer of safety for individuals who may feel unsafe while socialising in licensed venues. By asking for "Angela", individuals can discreetly alert bar staff to a potentially dangerous situation, allowing them to step in and offer help. This initiative has been in place since 2022 and is designed to ensure that everyone can enjoy the celebrations without fear or discomfort.
An economic boost and cultural celebration
St Patrick’s Day is not only an important cultural celebration for Northern Ireland but also an opportunity for economic growth. Cities like Belfast and Londonderry are expecting a significant boost to their hospitality and retail sectors, as visitors flood in to take part in the festivities. Local councils have made significant investments into the parades and accompanying events, with hopes of increasing this investment in future years to further enhance the scale of the celebrations.
As Northern Ireland embraces St Patrick’s Day, the celebrations promise to bring together communities, showcase the country’s rich cultural heritage, and provide an economic lift to local businesses. From the parades in Belfast and Londonderry to the long-awaited return of festivities in Ballycastle, this year’s St Patrick’s Day is set to be a vibrant and joyful celebration for all involved.
Rapper Sean Kingston sentenced to three and a half years in US federal prison.
Fraud scheme, run with his mother, involved luxury goods worth more than £740,000.
Items included designer watches, furniture, a 232-inch LED TV and a bulletproof Cadillac Escalade.
Kingston apologised in court; his mother was jailed for five years in July.
Text messages showed the pair discussing fake payment receipts.
Conviction and sentencing
Rapper Sean Kingston has been sentenced to three and a half years in a US federal prison for his role in a fraud scheme worth over £740,000.
The Jamaican-American singer, whose real name is Kisean Anderson, was convicted earlier this year alongside his mother, Janice Turner, of wire fraud. Prosecutors said they exploited Kingston’s celebrity status to obtain luxury items without paying for them.
How the scheme worked
According to prosecutors, Kingston contacted victims via social media, claiming he wished to buy high-end products. He then invited them to his homes in South Florida, promising to promote their goods on his platforms or introduce them to other celebrities.
When payments were due, Kingston or his mother sent fraudulent wire transfer receipts. While some victims later received compensation after legal intervention or lawsuits, most were left out of pocket.
Evidence at trial
Prosecutors said the scheme netted more than £740,000 in goods, including luxury watches, furniture, a 232-inch LED television and a bulletproof Cadillac Escalade.
Text messages shown in court revealed Kingston instructing his mother: “I told you to make [a] fake receipt.”
Apology and defence
Before sentencing, Kingston apologised to the court and said he had learned from his actions. He will begin serving his sentence immediately.
His mother, Janice Turner, was jailed for five years in July.
Defence lawyer Zeljka Bozanic described Kingston as “a soft guy who grew up poor when he rose to fame overnight”, arguing he still had the mentality of a teenager and struggled to manage his finances.
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How Sydney Sweeney’s silent ad campaign became a Republican rally cry
Sydney Sweeney’s American Eagle ad sparked backlash over a “genes/jeans” pun
Critics accused it of echoing eugenics and white supremacist rhetoric
Public records revealed Sweeney is a registered Republican
Donald Trump praised her and attacked Taylor Swift in the same post
American Eagle stock soared as the ad became a right-wing rallying point
Let’s be honest: no one expected a jeans ad to spiral into this. Not Sydney Sweeney, not American Eagle, and definitely not the internet and yet, here we are.
It started with a dumb pun. It exploded into a cultural war. Now it’s a headline-grabbing mess involving eugenics, Republicans, and Donald Trump shouting into Truth Social. Somehow, a 27-year-old actress became the poster girl for a movement she hasn’t even acknowledged.
Here’s how it all unravelled.
The controversial American Eagle ad featuring Sydney Sweeney in head-to-toe denim Instagram/americaneagle
1. The ad: A pun so bad, it started a fire
On 23 July, American Eagle dropped a denim ad with Sydney Sweeney, best known for Euphoria and The White Lotus. In the clip, she says:
“Genes are passed down from parents... My jeans are blue.”
It was supposed to be cheeky. It ended up setting X and TikTok on fire. Critics accused the ad of echoing white supremacist rhetoric, especially with a blue-eyed, blonde actress talking about “genes.” The line between “playful” and “problematic” blurred, fast. The internet saw something way darker and it was just getting started.
People didn’t hold back. Users called the ad tone-deaf, dog-whistling, and straight-up “eugenics-coded.” Words like “Aryan” and “racial superiority” were trending. Even though it was likely just a bad pun from an overconfident marketing team, the optics were bad. Really bad.
It reeked of eugenics (that vile, discredited pseudo-science about "superior" genetics). "Literal Nazi propaganda," some screamed. "Tone-deaf!" "Promoting racial superiority!"
Others scratched their heads: "It's just jeans, people! Lighten up!" Too late. The fuse was lit. The internet doesn’t do nuance.
3. The plot twist: Then, her political registration leaked
Soon after the outrage, someone dug up public records showing Sweeney registered as a Republican in Florida, just a month after Donald Trump’s criminal conviction.
This revived an earlier controversy. Remember 2022? Photos surfaced from her mum's party with guests wearing "Make Sixty Great Again" hats (a MAGA parody). Sweeney pleaded then: "Stop making assumptions... an innocent celebration."
With her Republican registration now public, assumptions came flooding back, and this time, they stuck.
Now? Crickets. Total, deafening silence from Sweeney.
Sydney Sweeney’s American Eagle ad sparked backlash over a “genes/jeans” punInstagram/americaneagle
4. Enter Trump: "She's HOT! (And Republican!)"
On 3 August, a reporter told Trump about Sweeney’s political affiliation while he was boarding Air Force One. He lit up:
“She’s a Republican? Oh, now I love her ad!”
Two days later, he took to Truth Social with a post praising her, saying "Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there... Go get 'em Sydney!" and claimed American Eagle jeans were “flying off the shelves.”
He misspelled her name as “Sidney.” He didn’t correct it. He didn’t need to. He’d made his point.
— (@)
5. Trump's double tap: Slamming Swift & "woke losers"
In the same post, Trump lashed out at Taylor Swift, again:
“I HATE her... She was booed out of the Super Bowl and is NO LONGER HOT.”
(Spoiler: She wasn’t booed, and she’s still doing just fine.)
He then blamed Jaguar and Bud Light for going “woke” and declared that being Republican is now “what you want to be.” Sweeney wasn't just selling jeans anymore; Trump drafted her as the star recruit in his anti-woke army.
Donald Trump praised her and attacked Taylor Swift in the same postX Screengrab/Pop Base
6. JD Vance and right-wing media pile on
US Vice President JD Vance joined the conversation, calling Sweeney an “All-American girl” and mocking liberals for “calling everyone who finds her attractive a Nazi.”
Conservative media roared. This wasn't about an ad anymore; it was a glorious battle against "cancel culture" lunacy. Sweeney, silent as a stone, was now their accidental poster child. The narrative was simple: look at how crazy the left is, cancelling a girl for selling jeans.
— (@)
7. American Eagle held its ground and made a profit
Instead of apologising, American Eagle stood by the ad:
"Sydney Sweeney Has Great Jeans is and always was about the jeans. Her jeans. Her story... Great jeans look good on everyone."
AE's stock price skyrocketed over 20%. They doubled down on inclusivity, and ironically, the controversy gave them a boost. The value? 10 or 20 times the ad spend! Marketing experts said the viral attention (good or bad) paid off tenfold.
No statement. No apology. No clapback. Just silence.
Which is smart, maybe. Or maybe it’s avoidance. Either way, people are filling in the blanks for her. Some see her as a symbol of resistance. Others see her as complicit. The truth? Only she knows. But in today’s world, silence often becomes its own kind of answer.
As one blunt PR expert warned: "She’s a bombshell, but she’s not box office yet... It’ll be carnage."
— (@)
9. Career-wise, this could go either way
Sweeney’s team probably hoped this would blow over. But Trump’s full-throated endorsement has ensured it won’t.
PR experts say this level of politicisation can hurt, especially for someone still building their star power. As a strategist put it: “She’s not Margot Robbie yet. This could backfire.”
She’s now a trending name, yes, but not for her work. That’s a dangerous spot to be in for an actor with ambition.
Sydney Sweeney’s ad started as a joke — now it’s a political firestormGetty Images
10. The real story isn’t about jeans
This isn’t about denim anymore. Or even Sydney Sweeney, really.
It’s about how a single sentence in a fashion ad cracked open every fault line in American pop culture, race, beauty standards, cancel culture, and politics. And how public figures get swept into battles they didn’t sign up for.
One poorly written pun turned into a culture war grenade. And Sweeney? She’s now stuck in the blast radius, like it or not.
— (@)
So... what was this really about?
Let's be brutally honest. That ad was clumsy. The "genes" bit with Sweeney's look? Yeah, it was tone-deaf at best, grossly insensitive at worst. It deserved criticism. But what happened next? That wasn't about the ad. It was about the hunger for a fight.
Sydney Sweeney probably just wanted to sell jeans. What she ended up selling, unintentionally, was a case study in how fame works now. You don’t need to say anything controversial. The internet will do it for you. Then Trump might repost it. Next, you're a symbol. Then you're a controversy.
And just like that, “great jeans” became a political statement, one pair of blue jeans at a time.
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Sandwich sells for £3 individually or as part of Tesco’s meal deal
Tesco adds a new limited-edition “Birthday Cake Sandwich” to its meal deal
Features flavours inspired by Victoria sponge with added sprinkles
Available in 1,000 stores for four weeks only
Sandwich sells for £3 individually or as part of Tesco’s meal deal
Shoppers are divided – some calling it “amazing”, others “disgusting”
Tesco has released a new limited-edition sandwich inspired by classic birthday cake flavours. The “Birthday Cake Sandwich”, featuring sweet fillings reminiscent of a Victoria sponge with colourful sprinkles, is now available as part of the supermarket's popular meal deal.
Priced at £3 on its own, the sandwich can also be included in the meal deal offer for £4 (or £3.60 with a Clubcard). It will be on sale for a limited time – just four weeks – in 1,000 Tesco stores across the UK.
Social media reacts: ‘Amazing’ or ‘just wrong’?
The release has already gone viral on social media, with shoppers offering strong – and often opposing – opinions. Some Tesco staff and customers praised the novelty, with one employee posting:
“I work for Tesco and had it for lunch – it’s b***** amazing.”
Another shopper simply wrote:
“It’s sooo good.”
Others, however, were less impressed. Critics commented that mixing cake and sandwich formats was unappealing:
“Absolutely no... Sandwich is a sandwich, cake is cake. No need to mix.” “Aww hell nah.” “Looks disgusting.”
Not the first sweet sandwich to cause a stir
Tesco’s birthday cake sandwich follows other recent high-profile releases by rival supermarkets. M&S drew attention earlier this summer with its “Strawberries & Cream” sandwich, inspired by Japanese sandos and launched during Wimbledon. That version included sweet bread, strawberries, and whipped cream cheese, priced at £2.80.
M&S has a long tradition of sandwich innovation, credited with introducing freshly made sandwiches in the 1920s and pioneering pre-packed versions in the 1980s.
Tesco, too, has experimented with bold flavours. In recent years, it has introduced limited-edition options like the “Ham, Egg and Chips” sandwich, described by one shopper as:
“The next best thing to being down the caff.”
The supermarket has also expanded its meal deal range with unconventional items like Krispy Kreme doughnuts, Pot Noodles, and even tomato soup.
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Experts and users say the new law is easily bypassed and risks eroding digital privacy
VPN downloads in the UK have soared after new age checks were introduced on adult content platforms.
Adults, not teenagers, are leading the surge to avoid sharing personal data and ID online.
Proton VPN saw an 1,800% rise in UK sign-ups; NordVPN also reported a tenfold increase in purchases.
Experts and users say the new law is easily bypassed and risks eroding digital privacy.
A petition to repeal the Online Safety Act has passed 280,000 signatures in a week.
Adults turn to VPNs as new rules kick in
VPN services have jumped to the top of app store charts in the UK following the enforcement of new age verification rules for online pornography. The surge is being driven not by underage users but by adults unwilling to hand over ID to access legal adult content.
The Online Safety Act, enforced from last Friday, requires platforms to introduce age checks to keep children away from harmful material. Sites offering pornography, as well as apps like X, Reddit and TikTok, have added new checks for UK users to comply with the law.
But the reaction has been swift. VPNs, which let users disguise their location and bypass country-specific restrictions, now dominate the list of most downloaded apps. Proton VPN became the top free app on Apple’s UK store over the weekend, overtaking ChatGPT. It reported an 1,800% increase in daily sign-ups. NordVPN said UK sales had risen by 1,000%.
Privacy backlash over ID-based restrictions
Proton, based in Switzerland, said it usually sees such sharp spikes in countries facing political unrest. “This shows that adults are concerned about the impact of universal age verification laws on their privacy,” the company said.
UK tech entrepreneur Anthony Rose, one of the creators of BBC iPlayer, criticised the move. “It takes less than five minutes to install a VPN,” he said. “Any time a government introduces legislation like this, you just turn it on and outwit them.”
Many users are worried about handing over identity documents to access private content. Cybersecurity experts have warned that while VPNs can protect anonymity, some providers may misuse user data, making trusted services essential.
Mounting criticism and political pressure
The UK is among the first democratic countries to bring in such strict digital content rules. Online platforms face fines of up to £18 million or 10 per cent of global turnover if they fail to comply.
A petition calling for the repeal of the Online Safety Act has now passed 280,000 signatures, with most coming in the past few days. The total is well above the 100,000 mark needed for Parliament to consider the issue for debate.
Ofcom, which began enforcing the rules this weekend, said age checks are “not a silver bullet” but are needed to reduce the chance of children stumbling upon harmful material. However, its own director of online safety, Oliver Griffiths, acknowledged that “determined teenagers” could find ways around the system.
The Department for Science, Innovation and Technology said platforms must now actively stop children from bypassing the system, including blocking content that promotes VPN use.
Still, the wider public response suggests a deeper concern: that a law designed to protect children could end up compromising everyone’s digital freedom.
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Lucy Bronze and Keira Walsh during the International Friendly match between England Women and Australia
England's Lucy Bronze made headlines during Euro 2025 for both her on-pitch resilience and renewed interest in her private life.
Longtime speculation around her rumoured relationship with teammate Keira Walsh has resurfaced post-final.
Fans also point to recent posts with Spanish player Ona Batlle, suggesting a possible new romance.
Neither Lucy nor Keira has publicly addressed the rumours, choosing to keep their personal lives private.
After helping England retain their European championship in a tense penalty shootout against Spain, Lucy Bronze finds herself back in the spotlight, but not just for football. Social media buzz around her personal life has reignited, particularly concerning her rumoured past relationship with fellow Lioness Keira Walsh and recent signs pointing toward Spanish defender Ona Batlle.
Keira Walsh and Lucy Bronze line up for the national anthem prior to the International Friendly match between Norway Women and England WomenGetty Images
Why are Lucy Bronze and Keira Walsh trending again?
The speculation around Lucy Bronze’s partner has been trending since England’s Euro 2025 victory. Fans online have been revisiting her long-rumoured connection with Keira Walsh, her England and Barcelona teammate. The pair often featured together in personal photos, including holiday snaps, Instagram selfies, and moments off the pitch, especially between 2020 and 2023. Their transfer to Barcelona in the same window in 2022 only fuelled the talk. Though the two never confirmed a relationship, their closeness drew attention over the years.
While Bronze and Walsh remained silent about the nature of their relationship, fans began noticing fewer joint appearances after mid-2024. The absence of recent photos and increased speculation around new potential relationships has led many to believe the duo may have parted ways privately. Despite the public interest, both players have maintained their privacy and focused on their football careers: Bronze with Barcelona and England, and Walsh continuing to shine in midfield.
Photo taken during when lucy and Keira went to LAInstagram/lucybronze_keirawalsh
Is Lucy Bronze dating Ona Batlle now?
More recently, attention has turned toward Lucy Bronze’s growing bond with Spanish defender Ona Batlle. Before Euro 2025, the two shared sunlit holiday snaps on Instagram. In one post, Bronze captioned their trip simply, “Few days of sun,” while Batlle replied with a heart-eyed emoji. Since then, they’ve been spotted together in casual settings, but much like her past rumoured relationship, Bronze has not made any public statements confirming or denying anything.
Adding to the rumour mill, Keira Walsh has been linked to Austrian footballer Laura Feiersinger. Similar to Bronze, Walsh has chosen not to comment publicly, but fans have noted a series of interactions and sightings online that hint at a possible relationship. However, none of these claims have been confirmed, and Walsh has kept her social media presence mostly professional since the Euro final.
Despite the attention on her personal life, Lucy Bronze’s contributions on the pitch remain unmatched. She played the Euro 2025 tournament with a fractured tibia and even sustained a new knee injury during the final. Still, she stepped up when it mattered, playing through pain to help England clinch the title in a dramatic penalty shootout. With her 140th cap, she became one of the most capped players in Lionesses history and cemented her place as a true leader in the squad.
Lucy Bronze and Keira Walsh of England warm up prior to the Arnold Clark Cup match between England and GermanyGetty Images
While fans may speculate over who Lucy Bronze is dating, Keira Walsh, Ona Batlle, or someone else, the footballer continues to let her achievements do the talking. On and off the pitch, she’s made headlines, but her legacy remains firmly grounded in her contributions to the sport.