Skip to content
Search

Latest Stories

Sindhu enters second round of Fuzhou China Open

Star Indian shuttler PV Sindhu cruised past Evgeniya Kosetskaya of Russia in the opening round of the Fuzhou China Open on Tuesday.

The Olympic silver medallist registered an easy 21-13 21-19 win in a match that lasted less than 30 minutes.


Sindhu, who is seeded third, hardly broke a sweat in the first game. She won six consecutive points to take a 1-0 lead.

The unseeded Russian tested Sindhu in the second game which went down to the wire. However, the Indian emerged victorious in the hard-fought encounter.

The 23-year-old will now take on the unseeded Busanan Ongbamrungphan of Thailand in the second round.

In the women's doubles, the pairing of Ashwini Ponnappa and Sikki Reddy crashed out of the competition after losing in the first round. Ponanappa and Reddy lost 21-19 15-21 21-17 to the Japanese duo of Shiho Tanaka and Koharu Yonemoto.

More For You

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

Keep ReadingShow less