Musical blessing: Shai Guy lists the 10 sacred commandments for aspiring DJs
By Eastern EyeJan 06, 2022
WHETHER it’s for parties, weddings or diverse events, DJs will entertain audiences with superb songs, marvellous mixes, and unforgettable live sets throughout 2022.
That will certainly be the case for the in-demand DJ Shai Guy. The Bombay Funkadelic resident DJ has made a name for himself with brilliant Bollywood sets that have crowds busting their best shapes on the dance floor. He has also delivered many mixtapes for the BBC and lit up diverse events with his musical mastery.
Eastern Eye decided to get the inside perspective from the master of the wheels of steel, real name Shai Hussain, by getting him to bless us with his 10 commandments for aspiring DJs.
Honour thy crowd: As DJ, you have the utmost responsibility to ensure people are having a good time. Sure, good food and a flashy venue go a long way, but the music sets the vibe and is usually the strongest memory people have once the party’s over. However, to get that vibe right is to read the crowd and see what they’re reacting to. It’s a symbiotic relationship that doesn’t end until the final song plays.
Thou art the DJ and entertainer, not their jukebox: Requests should always be acknowledged, but never be forced to play a track that might just kill the dance floor (unless it’s from the person paying you). Also, don’t bang a request in straight way – consider its energy, tempo and maybe even its decade/singer/film. Then slip it in smoothly with a related track when the requester least expects it.
Thou shalt keep in shape: No, this is not a commandment to cultivate killer abs, but look after your health for sure. A couple of drinks is fine and may help some get into the party mindset, but don’t overdo it or become dependent on it. Keep a pair of protective earbuds handy for nights you find yourself next to a thumping speaker. Lift heavy equipment taking care of your knees and back. And always keep yourself hydrated.
Thou shalt bring backup equipment: If your equipment fails on you, let’s face it, there’s no party. Always bring a secondary laptop, or secondary DJ controller as a backup. Keep USBs with pre-made mixes, or even download a DJ app for your phone. Drinks spillages happen more often than you think.
Thou shalt be punctual: Even if everyone else is working on Asian timing, you don’t have that courtesy. Music often needs to be ready to go from the moment guests are arriving. Give yourself plenty of leeway to set up.
Thou shalt reinvest in yourself regularly: This doesn’t necessarily relate to equipment. I’ve been using a DJ controller half the price of what my peers use, but love its versatility, and it seems my fans do too. As the saying goes, it’s not what you have, but what you do with it that counts. But I do upgrade once every four to five years, and have started investing more in marketing, which brings me to the next commandment.
Honour thy social media: Social media can be so fake, but it can’t be ignored as a DJ. Do I feel narcissistic when uploading all my pics and images having a great time and ignoring the awfulness? Heck yes! But it sure pushes FOMO for those who missed the party and ensures the ones who came remember what an amazing time they had. Social media is so manipulative. But until you’ve made it, it really helps build a following.
Thou shalt not hide: Don’t hide behind your decks. I often sing and dance along to whatever music is playing. Be on the same level as your guests. Be approachable. If you’re having fun, they’re more likely to. Excitement is contagious, especially when it’s coming from the main attraction.
Thou shalt not covet thy crowd: Love your crowd. Just don’t LOVE your crowd.
Thou shalt follow your own commandments: What I’ve shared is what I’ve learnt through my experiences and I’m sure I still have much to learn. However, everyone has their own path. Some of these tips may work for you, some may not. Go with what works, ignore the rest. Good luck!
Visit www.bombayfunkadelic.com and connect with DJ Shai Guy via Instagram: @DJShaiGuy and www.djshaiguy.co.uk
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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