The RRRoar gets louder. Days after the coveted Golden Globe win, the SS Rajamouli creation continues to script history with its latest wins at the prestigious Critics Choice Awards (CCA), winning Best Song, for M.M. Keeravani’s Naatu Naatu and Best Foreign Language film at CCA. This follows its recent win at the LA Film Critics Association in the Best Music category for Naatu Naatu.
Exclusively available on ZEE5 Global (www.zee5.com) across the US, UK, Canada, MENA, and other international markets in the Original audio language Telugu, the magnum opus is an absolute must-watch for anyone to get the most authentic feel of the film’s power-packed action and riveting storyline. With English subtitles making it an easily accessible watch, the film is also available on the streaming service in Tamil, Malayalam, and Kannada.
Archana Anand, Chief Business Officer, ZEE5 Global, said, "ZEE5 Global has always been at the forefront of taking real and authentic stories from South Asia to the world. It now gives us great joy to see the love pouring in for the film with RRR’s historic wins at multiple prestigious global awards. The authentic flavour of the movie comes alive only in the Original language Telugu version which is streaming on ZEE5, and is an absolute must-watch for viewers across the globe to experience the film’s true essence first-hand.”
RRR’s winning streak marks a new era for South Asian entertainment. In 2022 alone, the film amassed 1000 Million streaming minutes in the first 10 days of the launch on ZEE5, trending #1 in all 4 languages. It became a humongous hit not only in India but all across the globe.
RRR’s win also comes on the back of a significant rise in consumption of South Indian language content in recent months across platforms and especially on ZEE5, led by Telugu and Tamil hits content on the back of other blockbuster hits like Karthikeya-2, Valimai and others.
Users can now restrict AI-generated visuals across select categories.
Pinterest will make “AI-modified” content labels more visible.
The update aims to restore trust amid growing user backlash.
Pinterest responds to complaints over AI-generated ‘slop’
Pinterest has rolled out new controls allowing users to reduce the amount of AI-generated content in their feeds, following widespread criticism over an influx of synthetic images across the platform.
The company confirmed on Thursday that users can now personalise their experience by limiting generative imagery within specific categories such as beauty, art, fashion, and home décor. The move comes as many long-time users voiced frustration that their feeds were increasingly dominated by low-quality AI visuals, often referred to online as “AI slop.”
Pinterest, which serves as a hub for creative inspiration and shopping ideas, has faced growing scrutiny from both users and media outlets questioning whether its algorithmic changes have diluted the quality and authenticity of its content.
New personalisation settings and clearer labels
The new controls can be found under the “Refine your recommendations” section in the app’s Settings menu. Users will be able to opt for reduced exposure to AI-generated posts in certain categories, with more options expected to be added later based on feedback.
In addition, Pinterest said it will make its existing “AI-modified” labels more prominent. These labels appear on posts identified through image metadata or Pinterest’s detection systems as being partially or fully AI-generated.
The platform is also encouraging user feedback. When users encounter Pins they find less appealing due to synthetic imagery, they can use the three-dot menu to flag them and adjust their preferences accordingly.
The update has started rolling out across Pinterest’s website and Android app, with iOS support to follow in the coming weeks.
Balancing creativity with user trust
Matt Madrigal, Pinterest’s Chief Technology Officer, said the company’s focus remains on maintaining an authentic, inspiring experience for its community.
“With our new GenAI controls, we’re empowering people to personalise their Pinterest experience more than ever, striking the right balance between human creativity and innovation,” Madrigal said.
Pinterest’s move comes as research cited by the company suggests that AI-generated visuals now account for more than half of all online content. By giving users direct control over how much of that material they see, Pinterest hopes to preserve its reputation as a platform driven by genuine creativity rather than automated output.
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