Local customers are the stepping-stones for expanding the business and attaining a broader reach by implementing local SEO. Since search engines got the better of yellow pages and other directories, it has become mandatory for small businesses to embrace search engine optimization (SEO), which holds the key to success.
Regardless of the size and type of business, creating an online entity and launching an online marketing campaign is a must nowadays for survival and growth. A glance at any honest Web 20 Ranker review will help understand local SEO’s importance.
What Is Local SEO?
As more and more businesses rely on website traffic, it is imperative to enhance customer engagement and increase the flow of organic traffic by launching an SEO campaign. The SEO techniques include optimizing content and creating speedy websites that help businesses rank high in search results. A higher rank means more visibility, increasing the chances of more consumers visiting the website to interact closely with the brand.
Local SEO focuses on a specific geographical area and targets online and offline customers who can easily find out about the business online and reach the store to make purchases. Local SEO helps companies survive and ensures faster growth by expanding the customer base.
Local SEO is a bundle of strategies for improving search ranking for searches related to that specific geographical area. Usually, investigations that focus on local businesses form the core of local SEO, as the target is to drive more people to the store.
The Worth Of Local SEO
Local SEO is essential because of the 8 million Google searches daily; nearly half of these are from people looking for locally available products and services. Not having a local SEO strategy for your business could make you squander the chance of driving your business on the fast track of rapid growth spurred by online traffic. Ignoring such a vast opportunity is not an option at all.
Whether your business has an online infrastructure or relies on foot traffic, you can always take advantage of local SEO as more and more people rely on online searches to find a location, contact information, business hours, and other details about their business of interest.
Interestingly, the conversion rate was very high, as 90% of search queries resulted in a call visit to the store. Before the Covid19 pandemic, about 50% of searches looked for businesses’ near me’ that culminated in a store visit. The numbers were much higher for mobile searches. Any business that depends on local customers can afford to take advantage of the opportunity local SEO provides.
Improving Local SEO Results
Creating more relevant content for SEO and underlining the aspects of distance and prominence is the first step toward improving local SEO. Google uses these factors in the search algorithm when determining local search results.
Relevance measures the accuracy between the online search and your business, proximity denotes the closeness of the company and the exact location, and prominence indicates how well people know the industry, offline and online.