EXCLUSIVE: Prabhas crowned top global Asian celebrity for 2021
By Asjad NazirDec 08, 2021
Indian actor Prabhas has been named as the number one Asian celebrity on the planet for 2021.
The biggest Pan-Indian movie star beat off tough global competition to top the latest edition of the 50 Asian Celebrities In The World list, published by the UK based Eastern Eye newspaper.
The modern-day icon ranked ahead of global stars, including from Hollywood, the music industry, television, literature, and social media, for changing the face of the world’s largest film industry.
Eastern Eye entertainment editor, Asjad Nazir, who put together the list explained why Prabhas has had massive transformative effect on Indian cinema.
He said: “Prabhas has drawn attention to regional language films in India in a way not seen before. He has shown that Bollywood is no longer the boss and inspired everyone to release Indian movies in multiple languages simultaneously.
"With the fastest growing fanbase of any Asian celebrity globally, he generated big headlines and remarkable social media attention without trying. He quietly did amazing philanthropic work without speaking about it and remains the most relatable major movie star globally.”
Such is his humility, the down to earth star chose not to comment on topping the list and is very much focused on forthcoming films, including Radhe Shyam, Adipurush, Salaar and Spirit, which will accelerate the positive change he has been instrumental in.
Radhe Shyam director Radha Krishna Kumar thinks Prabhas deserves all the praise, saying: “It was a dream like experience shooting with India’s biggest star like Prabhas on Radhe Shyam. The amount of passion he used to come with on the sets was exemplary and a driving factor for us all. I'm thrilled for the audience to witness what magic we have created with Radhe Shyam.”
The top 50 list celebrating Asian stars who shone the brightest in 2021, is based on those who did incredible work, made a positive impact, broke boundaries, shattered glass ceilings, generated fan attention or were just inspiring in their own unique way. There was also a big public input as countless posts were generated by social media users nominating their favourite.
Riz Ahmed came in second for his path-breaking work in Hollywood, which included becoming the first Muslim to get an Oscar nomination for Best Actor, starring in big budget film Encounter, speaking up against Islamophobia and being a driving force for fairer representation.
Riz Ahmed (Photo by Pascal Le Segretain/Getty Images)
Third placed Priyanka Chopra-Jonas was once again the most famous Indian on the planet and her 2021 work included The White Tiger and Hollywood blockbuster The Matrix Resurrections.
Fourth placed Mindy Kaling remained the biggest South Asian power player in Hollywood and developed multiple projects, along with being a strong symbol for working mothers.
Highest placed singer, Shreya Ghoshal (5) delivered more hit songs in multiple languages than anyone else, and that too in a year she had her first child.
Pakistan-born, American actor Kumail Nanjiani in sixth place shattered the ultimate cinematic glass ceiling by playing a superhero in The Eternals.
Sajal Ali in seventh is the highest placed Pakistani and had a year filled with magnificent performances in multiple drama serials and acted in her first international film What’s Love Got To Do With It, which will break ground for leading ladies in her country.
Sajal Ali
“It is a great honour for me to be included in the top 10. The challenges COVID-19 brought continued in 2021 but this did not deter me from working hard. In fact, 2021 was one of my busiest years with two films and two dramas back-to-back. As we inch closer to 2022, I would like to take this moment to reiterate my commitment towards my craft and would like to assure my fans around the world there are more exciting projects to witness in 2022,” said Sajal Ali.
The rest of the top 10 is Half-Indian British pop superstar Charli XCX (8), British actor Dev Patel (9) and India’s fastest rise star Shehnaaz Gill (10).
The oldest star in the list is 79-year-old Amitabh Bachchan (32) and the youngest is 18-year-old actress Sumbul Touqeer Khan (16), for her stunning title role in hit serial Imlie.
Sumbul Touqeer Khan
She said: “It feels great to have my work recognised and to be the youngest in a list of so many global talents. It has been a special year and I am thankful to all the team of Imlie and all the audiences who have shown it so much love. To be ranked number 16 is amazing.”
The highest placed author is the Booker Prize nominated Anuk Arudpragasam (45) and YouTuber Madan Gowri (50) is the only full-time online content creator in the list.
“The Covid-19 pandemic was unable to stop South Asians from making a mark globally in diverse fields, ranging from YouTube, literature and TV to headlining movie blockbusters. Whether it was breaking ground, shattering glass ceilings, taking charge, or initiating a positive change, many went beyond just being celebrities and in doing so will inspire a new generation to believe anything is possible,” said Asjad Nazir
Others in the 2021 list include Diljit Dosanjh (11), Lilly Singh (12), Taapsee Pannu (14), Vijay (15), Rubina Dilaik (17), Akshay Kumar (18), Armaan Malik (19), Jameela Jamil (21), Maitreyi Ramakrishnan (22), Ayesha Singh (24), Adarsh Gourav (26), Shah Rukh Khan (27), Hadiqa Kiani (30), Ram Charan (33), Yumna Zaidi (35), Anoushka Shankar (36), Ashi Singh (38), Bilal Abbas Khan (39), Steel Banglez (42), Asim Riaz (44) and Zakir Khan (47).
The full list is published in Eastern Eye newspaper on December 10.
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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