Skip to content
Search

Latest Stories

Ed Sheeran collaborates with Jonita Gandhi for Hindi lyrics fans did not expect

The collaboration drops in her birthday month ahead of Diwali and features Aujla, Hanumankind, and Santhosh Narayanan.

Ed Sheeran & Jonita Gandhi

Ed Sheeran brings Jonita Gandhi onboard for Hindi lines surprising fans with cross-cultural twist

Instagram/jonitamusic

Highlights:

  • Sheeran has never featured original Hindi lyrics in a song before, marking a significant first.
  • Gandhi has spoken about the immense difficulty of keeping the exciting news quiet until the announcement.
  • Her new verse explores the overwhelming, lightning-strike feeling of finding 'the one'.
  • The track is part of a larger EP featuring remixes with Karan Aujla, Hanumankind, and others.

Jonita Gandhi just confirmed the big collaboration. She is part of the upcoming remix of Ed Sheeran's song Heaven. This is not a background vocal thing; she has a full, proper verse in there in Hindi and this is a first for Sheeran. The track is part of his remix EP, which is basically a love letter to Indian sounds at this point.

Ed Sheeran & Jonita Gandhi Ed Sheeran brings Jonita Gandhi onboard for Hindi lines surprising fans with cross-cultural twist Instagram/jonitamusic



So what did she actually do to the song?

People might think it is just a simple translation. It is not. She wrote and sang new lines, in Hindi, that slot right into the melody. She took the whole "heavenly" love idea and made it conversational. Her words, she says, are about that moment 'you just know'. You know? It is her voice, her language, grafted onto his global tune, giving Heaven a completely unique cultural twist.


How did this even happen?

Remember the Mumbai gig she opened for him? That was not just a slot. That was the introduction. She has talked about how he was surprisingly normal and grounded and genuinely curious about the music here. It seems that meeting stuck. She went from fan to opener to collaborator in less than a year. That is a pretty rapid climb for any artist.


Who else is on this thing?

Gandhi is not alone. Sheeran has collected a bunch of talented folks. Karan Aujla on Symmetry, and we have to say that is a massive get. Hanumankind, the rapper, he is in the mix too. And then Santhosh Narayanan and his daughter Dhee on Don’t Look Down. It is a proper sampler and not just one token track. He is really stacking this EP. It makes you think someone on his team is genuinely paying attention.

Ed Sheeran collaborates with other Indian artists Instagram/edhq


And the timing?

She mentioned this in her chat that October is her birthday month. You cannot buy that kind of symbolic timing right? This whole project in fact, highlights how seriously Ed Sheeran is looking to incorporate the sounds of the Indian subcontinent into the worldwide pop landscape, making this release feel perfectly placed for the festive season.

More For You

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

Keep ReadingShow less