Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
Second year in a row for the British Indian model on the VS runway.
Only Indian face in the line-up.
She wore a blush pink set with a sheer skirt.
The show itself featured a pregnant model, athletes, and the overall diversity push.
It happened in New York, with performances, the usual big production.
So Victoria's Secret dragged its wings out of storage for another show. And in the middle of that whole glittery circus, one face felt particularly significant. Neelam Gill was back again for the second time. In a sea of models, she is the sole Indian representative. That’s a pretty stark fact when you consider it. The show took place in New York, with all the expected glitz, but Gill's presence is what truly resonates.
Neelam Gill walks the 2025 Victoria’s Secret runway in a blush pink look during the brand’s much-hyped diversity comeback. Getty Images
What does her presence mean?
One model, one spot, in 2025. On the surface, it feels almost pathetic. But then you see a photo of her there, in that specific context, and it somehow feels huge. This isn’t about a headcount. It’s about her, specifically her, standing in a spot that was off-limits for so long. Gill herself has spoken about not seeing anyone who looked like her in these spaces while growing up. She is now that image, and it is significant.
Right, the look. This year it was a departure from last year’s icy blue. She wore a dreamy, almost dusty pink lingerie set. The bottoms had a slight shimmer. They placed a sheer, floaty skirt over the set that trailed a bit. It was less about the typical angel wings and more of an ethereal, graceful vibe. It worked. It felt sophisticated, a bit quieter than some of the other looks, but it certainly made you look.
Neelam Gill’s ethereal pink ensemble captured attention as she represented South Asian beauty on the global stageGetty Images
The wider show context
The show around her was, well, busy. Jasmine Tookes, honestly, you couldn't miss her, gliding down the runway nine months pregnant. It was actually pretty powerful. The Hadid sisters did their thing, obviously. The entire cast seemed designed to make a statement, throwing in some curve models and an athlete or two. It’s all part of the new playbook and they are clearly ticking boxes.
She never signed up for the whole rivalry narrative.
She talks about the weird public fixation on her marriage.
She explains the very simple reason her son's face stays off the internet.
Right, so Hailey Bieber is done with this. The whole thing. In a Wall Street Journal piece that dropped, she basically just said what everyone was thinking but would not print. Being constantly measured against other people, especially other women, has worn her out. She calls it frustrating, even exhausting, and laughs a little when asked about it. “Annoying does not cover it,” she says. And really, she never signed up for any of it. Who would?
It is weird, right? Here she is, with Rhode hitting these insane goals like that Sephora launch, the whole e.l.f. Beauty deal worth and yet a chunk of the conversation still orbits this tired, manufactured drama. Everyone is still obsessed with her marriage and old drama, and yes, this is happening in 2025. Can we not?
Hailey Bieber says being compared to other women online drains her Getty Images
So what is the deal with these comparisons?
She did not even really get into names. She did not have to. The context is just... there. When they asked about feeling pitted against others, her answer was blunt. "It is always annoying being pitted against other people. I did not ask for that." And then she nailed the part about public perception. Once people decide on a story in their heads, that is it. Once people invent a story about you, it sticks, it is theirs, not yours. Trying to rewrite it is pointless. Apparently, her publicist even cut off a question heading towards a specific name. But the point was made.
Justin Bieber and Hailey Bieber attend the 2022 MLS Cup Final Getty Images
Is there any real competition with other brands?
This is where she completely detached from the nonsense. Zero competition. She said there is space for everybody. Everyone. She only feels a spark if she is inspired by someone, not threatened. It is a pretty mature take, honestly. While the internet fuels these fake wars, she is just over here building her thing. Refreshing.
This is the part that is actually important. They keep his face private on purpose, they will wait until he can decide for himself. Until he can have a say. It is not a PR stunt, it is parenting. It is giving him a childhood, or as much of one as you can when your parents are global superstars. She and Justin post him, but you never see him. It is a boundary. A firm one.
We should probably note this is not new for her. Even last year, on Bloomberg, she did not hold back. She described the whole rivalry narrative as cruel and shocking, pointing out that setting women against each other over a man is just wrong. It seems like she still feels the same. Nothing has really changed, has it?
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