PRIME MINISTER Boris Johnson will unveil the latest easing of Britain's coronavirus lockdown on Tuesday (23) when he will also announce the conclusion of a review into whether a two-metre rule on social distancing should be relaxed, his office said.
Britain's economy has been hammered by the lockdown to stop the spread of Covid-19 and although non-essential retailers were allowed to reopen last Monday, many businesses, particularly in the hospitality and leisure sectors, have remained closed.
Some lawmakers in Johnson's party have been vocal in calling for him to drop the two-metre rule saying it was having a devastating impact on the economy which shrank by a quarter over March and April. But the government has been cautious, saying it did not want to risk a second spike in novel coronavirus cases.
Johnson's office said the prime minister would tell parliament on Tuesday which sectors would be allowed to reopen on July 4 under the government's roadmap out of the lockdown. Detailed guidance would be provided to each sector so businesses were "Covid secure".
The Sunday Telegraph reported that Johnson would also announce a change to the social distancing guidelines so people would only need to remain one metre apart providing they took additional measures such as wearing a mask.
Britain has one of the highest death tolls in the world from COVID-19, but the number of cases has been steadily falling in recent weeks. The death toll on Sunday of confirmed cases rose by 43 to 42,632, one of the lowest increases since the lockdown was imposed in March.
"The disease is increasingly under control," Johnson said on Sunday. "Of course as we make that progress, it will be possible for us to open up more. On social distancing, watch this space and you won't have very much more to wait now."
Health Secretary Matt Hancock said there were possible mitigations that could allow people to be closer than two metres while limiting the risk of spreading the virus. He said he would not rule out people having to register their details before going to a pub or a restaurant.
A spokeswoman for Johnson said it was important that people followed the social distancing rules as they were eased and they would "not hesitate" to put the handbrake on.
London City Airport reopens
London City Airport received its first commercial flight in nearly three months Sunday as Britain moved another step closer to fully emerging from its coronavirus lockdown on July 4.
The gateway to the once-bustling Canary Warf and City financial districts welcomed a short flight from the Isle of Man in the Irish Sea.
The small turboprop plane's landing and quick departure for its return leg was the only one scheduled -- but officials could hardly sound more pleased.
"This clear early demand from our passengers to get back to flying is really encouraging," airport chief executive Robert Sinclair said.
Initial routes will be domestic because of international travel restrictions and only a handful of destinations will be served in the first weeks.
London businesses are also unhappy with the government's divisive decision to impose 14-day quarantines on most people arriving in Britain.
"Both blanket Foreign Office advice not to travel abroad and the mandatory two-week quarantine for all arrivals into the UK should be limited to the highest risk countries," the London First business lobby said on the airport's website.
Heathrow and London's smaller Gatwick and Stansted airports remained partially open throughout the crisis.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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