Unicef ambassador Beckham encouraged by India’s changes
‘Young girls striving for gender equality tells me something great is happening here’
By Amit RoyNov 22, 2023
DAVID BECKHAM, who was in India last week as a global ambassador for the United Nations children’s charity Unicef, has expressed confidence that positive social change is taking place in India, especially as young girls are demanding greater gender equality.
The 48-year-old former football star met children at schools in Gujarat and also talked to young entrepreneurs at a local university.
Beckham revealed he was especially impressed with a conversation he had with a nine-year-old girl who had resisted family pressure to be married off at an early age.
“I asked her about her situation at her home with her family,” he said. “Going into an early marriage was a discussion that had already happened. She was able to stand up to her father and say, ‘No, this is what I want, daddy, this is what I want for my future. I want to complete my education.’ And that’s a brave decision for a nine-year-old girl to stand up against her father. And, luckily, her father listened – not every father does listen.
The former football star kicks around with children at Gujarat University in Ahmedabad
“So there’s one girl in a community that is making a change that then affects other people in the community. Then, with her father’s generous mindset of believing in his daughter, he can go to other fathers and say, ‘Okay, this is what’s going to happen. This is what your daughter’s future is going to be.’”
Beckham emphasised: “The population of children in India is the biggest – 460 million children. One in every five children in the world is in India. And we know when India progresses, the whole world progresses with them.”
On the lighter side, Beckham attended the India-New Zealand cricket World Cup match played in Mumbai.
He was also feted by the Bollywood fraternity at parties hosted by superstar Shah Rukh Khan as well as the actress Sonam Kapoor and her businessman husband, Anand Ahuja, who usually live in London. Those who turned up to take selfies with the football legend included Malaika Arora, Arjun Kapoor, Sanjay Kapoor, Shanaya Kapoor, Maheep Kapoor, Karisma Kapoor, Shahid Kapoor with wife Mira Rajput, Ritesh Sidhwani, Isha Ambani and her sister-in-law Shloka Ambani, and Farhan Akhtar with his wife Shibani Akhtar. Aaditya Thackeray was also seen arriving at the party. Amid a whirl of TV interviews to explain his work as Unicef ambassador since 2015, Beckham found time for a conversation with Sara Ali Khan at the Meta office in Mumbai.
For a man who has travelled the world, this was Beckham’s first trip to India. And he came across as both eloquent and sincere when talking about his work with children all over the world.
Beckham meeting a family in the village of Dhanpura in Gujarat
He began graciously by telling one interviewer: “Thank you for having me in this beautiful country. I’ve wanted to come to India for a long, long time. For some reason, I’ve just never been able to make it happen. This is my first time and it’s been an incredible experience so far. Everybody has welcomed me with open arms. Obviously, there are a lot of fans here that have followed my career over the years. It’s a real pleasure to be here. And, obviously to be here, at an important time as well, over Diwali and the new year, and also the cricket World Cup, it’s a good time to come.”
He added, “In my role as global ambassador for Unicef, the one thing that I’ve always enjoyed is being in the field, being there with the kids, seeing their situations, seeing the progression that’s happened, and being part of their lives for that time. (In India) I’ve seen and met so many great young children – and a lot of young girls that are striving for change. That tells me that something great and good and progression is happening here in India, but there’s still a lot to be done. For me, it’s the first time I’ve been back in the field since Covid.”
He spoke in some detail about his two days in Gujarat. “The first part of my trip was to meet some young children at this incredible small school. Their confidence was incredible. Some of the kids were six years old, eight years old, 10 years old, and they stood up with this confidence. They talked to me about what their rights should be, what their rights are, and what changes they want to make. Some were boys, majority were girls championing for change, for equal rights.”
Beckham said, “I then went to Gujarat University, where I met young entrepreneurs and innovators.
Applauding the century of India’s Virat Kohli against New Zealand in the World Cup semi-final last Wednesday (15)
“It was mind-blowing what they were coming up with. One young boy came up with a device that reminds his grandparents to take their medication. I came away from that university and thought, these young kids, mostly young girls, are going to be the leaders and innovators in the future of this country.”
He also witnessed the reality of rural India. “I went to a couple of different villages, where I met some families that were so inspiring. I met two different families. (In one) the grandparents had taken over the care of these young children who had either been orphaned or had a difficult situation. There were two boys and two girls.
“Then in the other family, there were four girls. And I said to the father that I have just one girl. I would love lots of girls in my family. I loved what he said to me, which is why I feel that there has been progression. When I said to him, ‘What is the future for your daughters?’ his mindset was different to what I expected him to say. He was in his late 50s. He turned around and said, ‘I want them to finish their education. Then they can decide if they get married and decide their future.’
“I’ve always said I have three sons and one daughter. I want my daughter to have the same opportunities my sons have.”
Beckham spoke of the power of football, cricket and sport in general in bringing about social change. “I’ve always said that sport is one of the most powerful tools of change. And it’s the same with cricket here. It’s such an important role for sportsmen and sportswomen to have that opportunity to have a platform where they can speak out and be part of that change.”
The Vikram Sarabhai Children Innovation Centre in Gujarat
Asked about his own children and whether any of them could “Bend it like Beckham” (the title of Gurinder Chadha’s hit film), he smiled and said: “Actually, they’re all pretty good at playing football and playing sports. But Romeo is the only one at the moment who’s part of a team. Brooklyn likes photography or cooking. My daughter is obviously the boss and my other son Cruz loves music. So, we’ll see.”
As for returning to India, he replied: “I can’t wait to come back”.
UK music industry continue to face systemic barriers that hinder progress, visibility, and career growth – despite decades of contribution and cultural influence, a new report has revealed.
The study, South Asian Soundcheck, published last Tuesday (7), surveyed 349 artists and professionals and found that while many are skilled and ambitious, structural obstacles are still holding them back.
Prepared by Lila, a charity focused on empowering south Asian artists and music professionals, the survey showed that nearly three-quarters of respondents earn some income from music, but only 28 per cent rely on it full time.
More than half struggle to access opportunities or funding, and many said they lack industry networks or knowledge about contracts and rights.
Beyond structural issues, almost half said they face stereotypes about the kind of music they should make; two in five encounter family doubts about music as a career, and one in three has experienced racial discrimination.
Although 69 per cent said there was progress in visibility, but 68 per cent still feel invisible within the industry.
Respondents sought urgent action, including mentorship and networking opportunities, stronger south Asian representation in key industry roles and fairer access to funding.
Veteran musician and composer Viram Jasani, who chaired the Asian Music Circuit and led a national enquiry into south Asian music in 1985, told Eastern Eye the findings were “disheartening”.
“I read the report and my heart sank – it feels as though nothing has changed,” he said.
“Back in 1985, we had already identified the same problems and made clear recommendations for better representation, employment and long-term support. Four decades later, we are still talking about the same issues.”
Jasani, a sitar, tabla and tambura expert, said the report focused mainly on modern genres and overlooked traditional south Asian music, which he believes is central to cultural identity.
“Since colonial times, British attitudes have not changed much,” he said. “If they can erase Indian traditional culture and create a community that lives entirely within an English cultural bubble, then they will have succeeded.”
He added that young south Asian artists were often drawn to Western contemporary music, while neglecting their own heritage.
“We are brilliant in Western genres, but that should come after we are grounded in our traditional shashtriya sangeet (classical music),” he said. “Without that foundation, we lose our sense of identity.”
Jasani also warned a lack of unity within the south Asian community continues to weaken its cultural progress.
He said, “People compete with each other while the world watches. For too long, massaging egos has taken priority over producing the best of our culture.”
According to the survey, one in three has experienced direct racial discrimination. One respondent said, “There are virtually no visible and successful south Asian artists in the mainstream – people simply do not know where to place us.”
Another added: “I want south Asian artists to be part of the collective mainstream industry, not just put on south Asian-specific stages or events.”
While the visibility of south Asian artists has improved, with more names appearing on festival line-ups and in the media, the study revealed this progress remains “surface level”.
Lila’s founder, Vikram Gudi, said the findings show progress has not yet been translated into structural inclusion.
“The data exposes what we call the progress paradox. Seventy-three per cent of the people we surveyed earn some money from music, but only 27 per cent earn enough to rely on it as a sustainable career,” he said.
“The Soundcheck gives us the evidence to enact real change and identifies three essential needs – mentorship, representation, and investment.”
Three-quarters of participants said mentorship from experienced professionals would make the biggest difference to their careers. Many stressed the importance of being guided by people who “understand how the industry works and can connect them to decision-makers”.
Nearly the same proportion called for greater south Asian representation across the music industry – not just on stage, but within executive, programming and production roles at festivals, venues, record labels and streaming services.
Dedicated funding also emerged as a priority, with many describing the current grant systems as inaccessible or ill-suited to the diverse and cross-genre work that defines south Asian creativity today.
Two in five respondents reported that family or community resistance remains a challenge, often due to the perceived instability of a music career. The report argued this scepticism is “economically logical”, when there are so few visible south Asian success stories in the mainstream.
Responding to the report, Indy Vidyalankara, member of the UK Music Diversity Taskforce and BPI Equity & Justice Advisory Group, said: “South Asian music is rich, vibrant, and hugely influential. We need south Asian representation at every level of the ecosystem, plus support and investment to match that influence.”
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