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Amazon launches partner support fund in India

ETAILER Amazon India has launched a partner support fund on Wednesday (29) to help the small and medium businesses (SMBs) who are heavily reliant on the company.

A company statement said that SMBs across India have been financially impacted due to the nationwide lockdown. This fund for SMBs in logistics will be available to delivery service partners and select transportation partners in India to help adjust their business model to the "new realities" posed during the lockdown, it said.


"Through the one-time disbursement, the fund will support the partners in multiple ways. This includes enabling them to provide financial aid to close to 40,000 of their staff for the month of April 2020," Amazon India said.

"Additionally it will help cover some critical fixed infrastructure costs, and support liquidity and cash flow for these businesses as they resume and scale their operations post lockdown."

Amazon India now allows the purchase of goods like grocery or other essentials on credit through the 'Amazon Pay Later' feature. It has also teamed up with Indian Railways for better reach of essential goods to customers.

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In 2019, Xavier founded London Baron Limited, with Manavatty as its flagship product.

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How John Xavier turned Kerala’s traditional arrack into Manavatty — a rising UK spirits brand

Highlights

  • Manavatty now available in over 250 off-licence shops across the UK and expanding to 20 countries.
  • Brand won bronze at London Spirits Competition 2025 and Spirit Bronze 2025 at International Wine and Spirit Competition.
  • Scottish National Party auctioned signed Manavatty bottles at Edinburgh for party fundraising.
When Scotland's first minister John Swinney signed a bottle of Manavatty at the Scottish National Party convention in Edinburgh on (November 15), it marked an extraordinary milestone for an entrepreneur who had resurrected a spirit banned in his native Indian state.
With Scotland's SNP elections approaching in 2026, the party selected Manavatty for their traditional fundraising auction, a recognition that few immigrant-founded brands achieve.

"It's a tradition for the SNP political party to keep a product at an auction and take the funds for party welfare," explains John Xavier, the man behind this unlikely success story.

John Xavier Manavatty was selected for SNP's traditional fundraising auctionJohn Xavier

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