Pramod Thomas is a senior correspondent with Asian Media Group since 2020, bringing 19 years of journalism experience across business, politics, sports, communities, and international relations. His career spans both traditional and digital media platforms, with eight years specifically focused on digital journalism. This blend of experience positions him well to navigate the evolving media landscape and deliver content across various formats. He has worked with national and international media organisations, giving him a broad perspective on global news trends and reporting standards.
Air India chief Campbell Wilson has said that the airline is hiring 550 cabin crew members and 50 pilots every month and also expects to have six wide-body A350 planes in its fleet by the end of this year.
After taking over the reins from the government in January last year, Tata group has put in place various measures to turn around the fortunes of the loss-making carrier, including placing the largest order for 470 planes.
Talking about hiring plans, Wilson, the managing director and CEO, said there is no target, but about 550 cabin crew members and 50 pilots are coming in and trained every month.
“In the case of cabin crew members, it is about ten times and in the case of pilots, it is about five times on an annual rate of the pre-privatised airline,” he said.
According to him, this pace of hiring will continue for most of this year, taper off by the end of this year and accelerate again towards the end of 2024.
Against the backdrop of the process of merging Air India Express and AirAsia India (now known as AIX Connect), and Vistara with Air India, Wilson said they are also sensitive to the consolidation that is subject to regulatory approvals.
“The first narrow-body aircraft will come around July or August. The first wide-body aircraft (A350) will come around October,” Wilson said about the induction plans from the order placed for 470 planes earlier this year.
The airline expects to have six A350 and eight B777 aircraft by the end of this year. So far, the carrier has taken 9 B777 planes on lease.
According to Wilson, the true transformation will happen from next year onwards as it will get all the leased aircraft, start retrofitting old aircraft and deliveries from orders for 470 planes.
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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