IT IS the world’s longest bus route, spanning 12,000 miles to link the UK with Delhi in India.
And the 70-day trip through 18 countries, set to be launched in May 2021, has been met with approval by leading Indians in Britain.
Passengers will be able to hop on in London or Delhi. Their journey will take them through multiple countries including Burma, Thailand, China, the ‘Silk Road’ through Uzbekistan, Kazakhstan and Kyrgyzstan along with Russia and Germany.
But there are some potential bumps in the road. The bus has no toilet, so there will be breaks every two hours, and a ticket will set them back £15,000 for the journey, and will include food, visa services and overnight stays.
Amish Tripathi, director of the Nehru Centre in London, said one of the pitfalls of air travel in comparison is missing the finer details of a journey.
He told Eastern Eye: “More time would be spent at airports, which frankly, across most of the developed world, are copies of each other. There’s nothing like a road trip to get a real feel of the land. This road trip sounds exciting for those tourists who like to actually experience the place, rather than just tick off a travel to-do list.
“Even more, a road trip helps the real economy as many small restaurants, services, who are normally ignored, get the benefits of the tourist dollar.
“I assume that proper safeguards are in place considering the Covid pandemic that the world is suffering from – without that, there would be very little custom for this bus route.”
The package is being offered by travel firm Adventures Overland, based in the north Indian state of Haryana. It said the “life-changing journey” will take place on a 20-seat luxury bus.
Lord Rami Ranger CBE, founder of the Sun Mark food brand, told Eastern Eye: “This travel bus service will offer a unique and exciting travelling experience of a lifetime as the journey will be overland, taking in the beauty and charm of the surrounding areas.
“I would say it will be like a cruise, providing a five-star luxury experience enroute. (It’s) the ideal opportunity to make new friends and associations.
“The guests will experience a variety of local cuisines, wines, fruits.”
Adventures Overland said among the sights on the route are meeting rare species of giant pandas, hiking the Great Wall of China and a cruise on the Caspian Sea in Kazakhstan.
Entrepreneur Professor Peter Virdee said he would love to take the journey.
He said: “I think it’s a very good initiative. It is taking us forward in travel as this is how people used to travel back in the day, when they wanted to come by road from India to the UK.
“I did a journey on Palace on Wheels [luxury train in north India] and that for me was an unforgettable experience, so I can only imagine how great these memories and this trip will be for others.
“My only concern is that with other companies currently having to shut down due to lack of sales, I hope this one can keep going, where people support it and they actually subscribe to it, by which I mean they buy the tickets for this journey.
“It’s ideal for parents who want to travel the world by road, even youngsters, a young married couple or someone who would like to take time out of the aggressive lives that we live.”
Jo Sidhu QC is vice-chair of the Criminal Bar Association.
He said: “I know several judges who drove to India and back in the late 1960s and early 1970s when they were young students. It must have been an extraordinary adventure and opened their eyes to different cultures along the way.
“Although the new bus trip is beyond the budget of most travellers, hats off to Adventures Overland for reviving this trail. It will certainly stimulate British interest in visiting India, and vice versa.”
UK music industry continue to face systemic barriers that hinder progress, visibility, and career growth – despite decades of contribution and cultural influence, a new report has revealed.
The study, South Asian Soundcheck, published last Tuesday (7), surveyed 349 artists and professionals and found that while many are skilled and ambitious, structural obstacles are still holding them back.
Prepared by Lila, a charity focused on empowering south Asian artists and music professionals, the survey showed that nearly three-quarters of respondents earn some income from music, but only 28 per cent rely on it full time.
More than half struggle to access opportunities or funding, and many said they lack industry networks or knowledge about contracts and rights.
Beyond structural issues, almost half said they face stereotypes about the kind of music they should make; two in five encounter family doubts about music as a career, and one in three has experienced racial discrimination.
Although 69 per cent said there was progress in visibility, but 68 per cent still feel invisible within the industry.
Respondents sought urgent action, including mentorship and networking opportunities, stronger south Asian representation in key industry roles and fairer access to funding.
Veteran musician and composer Viram Jasani, who chaired the Asian Music Circuit and led a national enquiry into south Asian music in 1985, told Eastern Eye the findings were “disheartening”.
“I read the report and my heart sank – it feels as though nothing has changed,” he said.
“Back in 1985, we had already identified the same problems and made clear recommendations for better representation, employment and long-term support. Four decades later, we are still talking about the same issues.”
Jasani, a sitar, tabla and tambura expert, said the report focused mainly on modern genres and overlooked traditional south Asian music, which he believes is central to cultural identity.
“Since colonial times, British attitudes have not changed much,” he said. “If they can erase Indian traditional culture and create a community that lives entirely within an English cultural bubble, then they will have succeeded.”
He added that young south Asian artists were often drawn to Western contemporary music, while neglecting their own heritage.
“We are brilliant in Western genres, but that should come after we are grounded in our traditional shashtriya sangeet (classical music),” he said. “Without that foundation, we lose our sense of identity.”
Jasani also warned a lack of unity within the south Asian community continues to weaken its cultural progress.
He said, “People compete with each other while the world watches. For too long, massaging egos has taken priority over producing the best of our culture.”
According to the survey, one in three has experienced direct racial discrimination. One respondent said, “There are virtually no visible and successful south Asian artists in the mainstream – people simply do not know where to place us.”
Another added: “I want south Asian artists to be part of the collective mainstream industry, not just put on south Asian-specific stages or events.”
While the visibility of south Asian artists has improved, with more names appearing on festival line-ups and in the media, the study revealed this progress remains “surface level”.
Lila’s founder, Vikram Gudi, said the findings show progress has not yet been translated into structural inclusion.
“The data exposes what we call the progress paradox. Seventy-three per cent of the people we surveyed earn some money from music, but only 27 per cent earn enough to rely on it as a sustainable career,” he said.
“The Soundcheck gives us the evidence to enact real change and identifies three essential needs – mentorship, representation, and investment.”
Three-quarters of participants said mentorship from experienced professionals would make the biggest difference to their careers. Many stressed the importance of being guided by people who “understand how the industry works and can connect them to decision-makers”.
Nearly the same proportion called for greater south Asian representation across the music industry – not just on stage, but within executive, programming and production roles at festivals, venues, record labels and streaming services.
Dedicated funding also emerged as a priority, with many describing the current grant systems as inaccessible or ill-suited to the diverse and cross-genre work that defines south Asian creativity today.
Two in five respondents reported that family or community resistance remains a challenge, often due to the perceived instability of a music career. The report argued this scepticism is “economically logical”, when there are so few visible south Asian success stories in the mainstream.
Responding to the report, Indy Vidyalankara, member of the UK Music Diversity Taskforce and BPI Equity & Justice Advisory Group, said: “South Asian music is rich, vibrant, and hugely influential. We need south Asian representation at every level of the ecosystem, plus support and investment to match that influence.”
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