Pooja Pillai is an entertainment journalist with Asian Media Group, where she covers cinema, pop culture, internet trends, and the politics of representation. Her work spans interviews, cultural features, and social commentary across digital platforms.
She began her reporting career as a news anchor, scripting and presenting stories for a regional newsroom. With a background in journalism and media studies, she has since built a body of work exploring how entertainment intersects with social and cultural shifts, particularly through a South Indian lens.
She brings both newsroom rigour and narrative curiosity to her work, and believes the best stories don’t just inform — they reveal what we didn’t know we needed to hear.
After 20 years of being the star of the family, Peppa Pig is no longer the youngest girl in the house. A new face has joined the Pig family: a baby girl named Evie. Born early Tuesday morning at 5:34 AM at the Lindo Wing of St Mary’s Hospital in London (yes, the same one where the royal children were born), Evie marks the first major addition to the family since the show began in 2004.
The news was revealed in true British fashion with a town crier in a video posted on Peppa Pig’s official Instagram. The announcement, styled like a royal birth, sent fans and brands into a frenzy. Mummy Pig is said to have named the baby after her great-aunt, and while the birth was not easy, she shared that she is relieved and happy to have Evie here, safe and healthy.
Peppa’s younger brother George, who has somehow been two years old forever, now has a new sibling to share toys and tantrums with. And while Peppa seems thrilled in the official photos, it is hard not to wonder how she will really feel once the attention shifts away from her.
To mark the occasion and the show’s 20th anniversary, the creators are rolling out a cinema special called Peppa Meets The Baby. Hitting screens on 30 May, the one-hour film will follow Peppa and George as they prepare for Evie’s arrival, featuring 10 new episodes and six new songs. Evie will also become a regular on the main show, adding a new layer to the Pig family’s dynamic.
The show, which started on Channel 5 and Nick Jr. in 2004, has grown into a global phenomenon, airing in over 180 countries and more than 40 languages. In 2019, toy giant Hasbro took over the franchise, promising even more Peppa-centric content.
The buzz around baby Evie has been building for months. Mummy Pig’s pregnancy reveal in February was followed by a gender reveal in April, complete with a media rollout that rivalled any celebrity birth. Parenting tips, maternity photos, and interviews about balancing work and family were part of the package.
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Now, with baby Evie here, it feels like growing up just got real.
ACTRESS and writer Meera Syal and DJ Bobby Friction will reflect on their memories of the BBC’s Asian-themed output as the broadcaster this month celebrates six decades of programmes to serve the community.
From Nai Zindagi Naya Jeevan in the late 1960s to Desi DNA and Goodness Gracious Me in the 1990s and more recently, Virdee, the corporation said it has widened “the space for British south Asian expression”.
Syal will reminisce at the Asian programming she grew up watching in Network East with Meera Syal, while Friction will go through the archives in South Asian Music at the BBC.
BBC head of creative diversity, Jessica Schibli, said, “60 years of south Asian programming across the BBC is a significant moment – celebrating pioneering shows that launched trailblazing talent, to today’s bold storytelling woven across our content.
“This anniversary is a celebration of the journey so far and a reaffirmation of the BBC’s mission to serve all audiences and reflect modern Britain, including South Asian voices on air and in shaping our creative output.”
To mark 60 years of content aimed at south Asians, the BBC said there will a special night of classic shows on BBC Four and iPlayer.
Among new shows, the BBC said drama series Film Club – which dwells on love, family and friendship - will be launched on October 7. It stars Nabhaan Rizwan; his brother and BAFTA-winner Mawaan Rizwan created the comedy series Juice.
Later this year, Guz Khan will star in a new Christmas comedy Stuffed and The Split Up introduces fresh British south Asian voices to drama, the corporation said.
The BBC Film Hamlet, featuring Riz Ahmed, is a contemporary take through a south Asian lens on Shakespeare’s story, exploring identity and power, it added.
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