Skip to content
Search

Latest Stories

Foreign tourists spend to attend Indian weddings

Travellers seeking culture fix drive boom in marriage tourism

Foreign tourists spend to attend Indian weddings

WESTERN tourists travelling to India are now adding Indian weddings to their itinerary, with some also paying for the cultural experience.

Indian culture and traditions have fascinated westerners for ages and in recent times, movies, popular TV shows and social media have prompted visitors from the US, UK and Europe to attend an Indian wedding in person.


“Paid wedding guests” is a rising trend where foreign tourists shell out to experience the rituals and related celebrations of an Indian wedding.

Australian entrepreneur Orsi Parkanyi founded JoinMyWedding to facilitate western travellers to participate as guests at a wedding in India.

INSET 2 JMW wedding 2016Aug Bangalore 2 The cultural experience is part of the package

She came up with the idea of “packaging the cultural experience” in 2016 and told Eastern Eye that demand for it has been growing since.

“Each year, it gets bigger and bigger. We have about 2,000 weddings on our website to choose from,” Parkanyi said.

Described as a platform for “exchanging immersive experiences to transcend the traditional cultural relationship between traveller and local”, JoinMyWedding enables locals to open their wedding customs and rituals to foreigners.

Interested tourists travelling to India are connected with soon-to-be-married couples who share their brief profile, love story and wedding itinerary on the website. The visiting tourists can scroll through the listings and choose the wedding of their choice and convenience.

Prices start at about £200 ($250) per person and the money goes to the newly-weds, while JoinMyWedding said it “just charges a small commission”.

Parkanyi said the company reaches out to all registered couples to discuss their wedding details, such as the location, dress code and the programme of rituals and activities and checks if the couples are capable of hosting foreigners and if there will be (English) language barriers.

“We have a comprehensive registration that requires a Facebook account login and lots of other details. We also contact all couples and travellers and connect them up so that all questions are answered well in time,” she said.

On the website, the company asks couples to appoint a friend or family member to take care of travellers’ special requirements and once payment is cleared, contact details are shared.

The appointed person usually guides the tourists throughout the wedding and even consults and helps foreign guests with outfits for the ceremonies.

INSET 1 Join My Wedding Founder Orsi Parkanyi Orsi Parkanyi, founder of JoinMyWedding

JoinMyWedding’s host couples are from varied backgrounds. A quick look at the website reveals listings by couples from across all regions in India with a mix of both love and arranged matches. Most posts were of traditional Hindu weddings with many matches between different communities (thus promising the essence of two different cultures in one wedding), but there were also Muslim and Christian ceremonies to choose from.

Parkanyi came up with the idea when she was unable to attend most of her friends’ weddings back home. “I was born and grew up in Hungary, but later moved to Australia when I was in my early 20s, due to which I missed out on all my friends’ weddings that happened back in Hungary.

“One day, it struck me that it would be great if I could just attend any wedding, even if I have to pay for it,” she said. That’s when she started exploring ways for people to see authentic weddings around the world.

Parkanyi has a background in start-ups and gender equality and said this project was her “passion”.

“I am an environmental scientist by training, but I have spent more than 10 years working with start-ups and entrepreneurs. I founded and ran the largest network for women entrepreneurs in Australia, prior to starting the JoinMyWedding project,” she told Eastern Eye.

Couples who choose to invite a foreigner to their wedding are “proud to be Indian and would love to showcase their rich culture”, while a few others also see it as a way to recoup some of their wedding expenses, according to the website.

Though JoinMyWedding said its business model is unique and it streamlines the process, the idea of paying to be wedding guests is not new.

Local guides, especially in the desert state of Rajasthan – a top destination for locals, foreign and Indian celebrities alike – are known to be prolific proponents of the wedding experience business.

Actress Katrina Kaif and Vicky Kaushal, Priyanka Chopra Jonas and Nick Jonas and prior to that, Elizabeth Hurley and Arun Nayar and pop star Katy Perry and Russell Brand, all had their nuptials in Rajasthan.

INSET 3 JMW wedding 2017Jan Indore 2 Guests are assured a ringside view

With its many forts and palaces converted to luxury hotels, Rajasthan delivers the royal experience like no other state and has become a self-sufficient ecosystem of ‘big fat Indian weddings’, with designers, wedding planners, musicians and chefs setting up base there.

It’s no wonder, then, that local guides in the state are making the most of this boom.

Wedding planner Akshit Arora, founder of aanBaanShaan, revealed to Eastern Eye how local guides lure tourists with the bait of Indian weddings. Occasionally, the bride and groom are not even aware of the presence of a paid guest in their ceremony.

Arora said, “Local guides can get tourists excited about attending big, fat Indian weddings, or witnessing a different culture at close quarters. They ask for money to help the guests gain entry, usually with the help of wedding planners.

“Clients, sometimes, are not aware about it. But, even if they do know, many wouldn’t mind having a foreigner at their wedding.

“Some people feel that having fairskinned foreigners among their guests makes their wedding more happening, if I may use the word.” Local guides not only help tourists attend Indian weddings, they also help them shop for outfits to wear at the event, Arora said.

Most tourists opting for Parkanyi’s JoinMyWedding are from the UK and US. Many are in their 30s. They usually register in groups of two or four, though there is the ocassional solo traveller.

Parkanyi said JoinMyWedding boasts happy clients, though there has been the odd complaint.

“These weddings are usually very long, so sometimes guests have to wait a lot. It is very different from what the tourists are used to,” she said. “I always tell them to keep an open mind and treat it as a unique experience and do not compare.”

More For You

Glowborne

Each character in the set has been carefully designed to reflect cultural narratives

Glowborne

Anika Chowdhury reimagines chess with Glowborne, reviving its South Asian and East African origins

Highlights:

  • British-Bangladeshi prop maker Anika Chowdhury has designed a handcrafted glow-in-the-dark chess set celebrating heritage and identity.
  • The limited-edition set, called Glowborne, launches on Kickstarter in October.
  • Each piece draws from South Asian, Middle Eastern, and African cultural references, re-rooting chess in its origins.
  • The project blends art, storytelling, and representation, aiming to spark conversations about identity in play.

Reimagining chess through heritage

When Anika Chowdhury sat down to sculpt her first chess piece, she had a bigger vision than simply redesigning a classic game. A British-Bangladeshi prop maker working in the film industry, she grew up loving fantasy and games but rarely saw faces like hers in Western storytelling.

“Chess originated in India, travelled through Arabia and North Africa, and was later Westernised,” she explains. “I wanted to bring those forgotten origins back to the board.”

Keep ReadingShow less
Piranhas’ police box

The piece was originally one of nine works that appeared across London in August 2024

Getty Images

Banksy’s ‘Piranhas’ police box heads to London Museum

Highlights:

  • Banksy’s ‘Piranhas’ artwork, painted on a police sentry box, is being stored ahead of display at London Museum.
  • The piece was originally one of nine works that appeared across London in August 2024.
  • It will form part of the museum’s new Smithfield site, opening in 2026.
  • The City of London Corporation donated the artwork as part of its £222m museum relocation project.

Banksy’s police box artwork in storage

A Banksy artwork known as Piranhas has been placed in storage ahead of its future display at the London Museum’s new Smithfield site, scheduled to open in 2026. The piece features spray-painted piranha fish covering the windows of a police sentry box, giving the illusion of an aquarium.

From Ludgate Hill to Guildhall Yard

The police box, which had stood at Ludgate Hill since the 1990s, was swiftly removed by the City of London Corporation after Banksy confirmed authorship. It was initially displayed at Guildhall Yard, where visitors could view it from behind safety barriers. The Corporation has since voted to donate the piece to the London Museum.

Keep ReadingShow less
DDLJ director Aditya Chopra earns UK Stage Debut Awards nod for 'Come Fall in Love'

Aditya Chopra (right) with his father, Yash Chopra

YRF

DDLJ director Aditya Chopra earns UK Stage Debut Awards nod for 'Come Fall in Love'

BOLLYWOOD filmmaker Aditya Chopra was last Thursday (21) named among the nominees of the UK Stage Debut Awards for his Come Fall in LoveThe DDLJ Musical, performed at Manchester’s Opera House earlier this year.

Chopra delivered a blockbuster in 1995 with Dilwale Dulhania Le Jayenge, popular as DDLJ, with Kajol and Shah Rukh Khan in the lead roles. It was adapted to a theatrical production and had its UK premiere in May.

Keep ReadingShow less
viral qawwali group UK tour

The group have introduced fresh orchestral elements and added instruments to expand their live sound

Qawwal Group

Shahbaz Fayyaz Qawwal Group brings viral energy and rich heritage to UK tour

Highlights:

  • The Shahbaz Fayyaz Qawwal Group return to the UK with a nationwide tour after viral success online.
  • The ensemble of brothers blend centuries-old qawwali traditions with fresh improvisations that connect with young audiences.
  • From Pakistan to the USA and UK, their performances have won acclaim for their electrifying energy and spiritual depth.
  • Fans can expect new instruments, reimagined classics, and the same message of love and harmony at this year’s shows.

From viral sensation to global stages

When a performance goes viral, it can change an artist’s career overnight. For the Shahbaz Fayyaz Qawwal Group, their stirring renditions of Bhar Do Jholi and B Kafara propelled them from local fame in Pakistan to global recognition, amassing millions of views across platforms. What set them apart was not just the power of their voices, but the way their music resonated with younger listeners who were hearing qawwali with fresh ears.

That viral momentum soon carried them beyond borders, leading to major performances in the United States and the UK. “It wasn’t just one track,” the group explained. “We revived older gems like Kali Kali Zulfon and Dil Pukare Aaja in our own style, and those went viral again, showing that qawwali still speaks across generations.”

Keep ReadingShow less
Annie Jagannadham

Born in 1864 in Visakhapatnam, Annie began medical studies at Madras Medical College, one of the few institutions in India then open to women.

Royal College of Physicians of Edinburgh

How Dr Annie Jagannadham broke barriers in medicine

DR ANNIE WARDLAW JAGANNADHAM was the first Indian woman to gain a medical degree at a British university and have her name added to the UK medical register in 1890.

Her story has been revisited by the General Medical Council (GMC) as part of South Asian Heritage Month. Tista Chakravarty-Gannon, from the GMC Outreach team, explored her life with support from GMC archivist Courtney Brucato.

Keep ReadingShow less