India has started evacuating hundreds of thousands of villagers living along its northeastern coastline ahead of a severe cyclone due to make landfall on Friday (3).
The state of Odisha has also moved in thousands of disaster management personnel to help those living in mud-and-thatch homes in low-lying areas take shelter from Severe Cyclonic Storm Fani.
"We are making best efforts to inform them about the cyclone and move these vulnerable people to cyclone shelters," Bishnupada Sethi, the state's special relief commissioner, told Reuters.
Tourists have also been advised to leave the coastal temple town of Puri, a sacred destination for Hindu pilgrims.
India’s cyclone season generally lasts from April to December with severe storms leading to evacuations of tens of thousands, widespread deaths and damage to crops and property, both in India and Bangladesh.
Two decades ago, a super-cyclone battered the coast of Odisha for 30 hours, killing 10,000 people. In 2013, a mass evacuation of nearly a million people saved thousands of lives.
Tropical Storm Risk cyclone tracker labelled Fani a category 3 storm on a scale of a low 1 to a powerful 5.
Diwali celebration tomorrow kicks off business with ticketed workshops and networking.
Model taps into growing demand for inclusive, heritage-focused experiences.
Platform targets not just south Asians seeking cultural connection, but everyone.
Creating cultural belonging
Priyanka Patel, curator of The Empowered Desi, a new events platform for south Asians seeking cultural connection, is here with a Diwali celebration on Saturday (18) at Fargo Village in Coventry. The venture was born from personal experience – Patel felt "isolated and neglected" growing up without many south Asian friends. Spotting a gap in the market, she's now building a business around creating inclusive spaces for south Asians regardless of religious or regional background.
Diwali-themed , Paint N Sip event in Coventry marks the venture's next partnership with local business Sugar and Spice, Patel is offering a ticketed experience featuring diya decorating workshops, Indian grazing boards with chai, and jewellery stations where guests can take home jhumkas and bangles. The Diwali format combines cultural celebration with networking opportunities, with south Asian attire preferred.
Empowerment through experience
I couldn't talk about the festivals we celebrate, the type of Indian food we have, and also the clothes we wear for special occasions," Patel told BBC."I felt that I couldn't express my individuality, which in turn affected my confidence and self-worth." She realised that lack of cultural belonging represented an untapped market.
The business model centres on experiential events that blend tradition with social connection. The first workshop held on September (20) focused on bento cake decorating, a trendy format paired with south Asian networking. Patel aims for attendees to "feel empowered and inspired."
With South Asian Heritage Month highlighting the importance of cultural spaces, The Empowered Desi positions itself at the intersection of community building and commercial viability. Patel's betting that others share her experience and are willing to pay for a sense of belonging.
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