Skip to content
Search

Latest Stories

Editor's Comment: Diversity goals

Editor's Comment: Diversity goals

AS ENGLAND’S football team celebrated their 2-0 victory against Germany on Tuesday (29) in the European Championships, fans will be gearing up for the next match on Saturday (3).

Similar to the 2018 World Cup, Euros 2020 has brought together England fans across the country. It has also sparked a debate on identity and Englishness, spearheaded by integration thinktank British Future.


According to its research, most poll respondents believe the multi-ethnic national football team is the symbol of England that unites people of all backgrounds in a way that other symbols like the St George’s flag do not.

Although it is encouraging to see people feel unified by the sport, it must continue off the pitch. People of all races and backgrounds should always feel they are included in a modern English identity that we can all share and be proud of.

Institutions, including sporting associations, need to continue their work on diversity and inclusivity to fully reflect the UK population so that communities feel they have equal opportunities and representation in all walks of life.

Even in football, progress still needs to be made. In 2020, only five of the 92 Premier League and English Football League managers or head coaches were BAME.

And although more than 100 black and mixed-race footballers have played for England, none of them has been Asian.

More For You

Go global, stay rooted: Lessons Africa can take from India’s creative rise

India’s creative industries offer one of the most powerful blueprints of modern times

Go global, stay rooted: Lessons Africa can take from India’s creative rise

Ayodele Odeyemi

As a Nigerian-born media professional living in Canada, I often find myself reflecting on the extraordinary evolution of the South Asian creative industries—particularly India’s—and what they can teach Africa at this pivotal moment in our cultural journey. The parallels between our regions are striking: both are home to vast populations, layered histories, multilingual societies, and diasporas that span the globe. Both have rich storytelling traditions, vibrant music cultures, and an instinctive flair for spectacle. Yet only one has succeeded in transforming that cultural wealth into a fully global, multi-billion-dollar media ecosystem.

India did not achieve this by accident. It was shaped through intentional, long-term investment in identity, audience, and technical excellence. Those of us passionate about building an expansive African media future — across film, television, music, publishing, and live events — should not just admire this achievement, but study it.

Keep ReadingShow less