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Apple calls on Google's Gemini to rescue Siri with 1.2 trillion-parameter AI deal

Apple appears to be adopting a pragmatic approach

Google's Gemini

Apple is reportedly close to finalising a deal with Google

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Highlights

  • Apple set to license Google’s Gemini AI model, which boasts 1.2 trillion parameters
  • Deal reportedly worth around $1 billion per year
  • Gemini will handle complex Siri functions until Apple’s own AI is ready

Apple strikes temporary deal with Google

Apple is reportedly close to finalising a deal with Google to power Siri using the tech giant’s advanced AI model, Gemini. The agreement, valued at around $1 billion per year, marks one of the biggest collaborations between two of Silicon Valley’s fiercest competitors.

The Gemini model, which has approximately 1.2 trillion parameters, will be integrated into Siri to handle tasks such as summarising information, multi-step planning, and contextual understanding , areas where Apple’s voice assistant has historically fallen behind its rivals.


Privacy and control remain Apple’s priority

Although the Gemini technology will power parts of Siri, Apple plans to run the model on its own secure cloud infrastructure rather than on Google’s servers. This setup is designed to maintain user privacy and give Apple full control over how Siri processes requests.

The arrangement is seen as an interim measure until Apple’s in-house AI systems are capable of matching Gemini’s sophistication. Apple reportedly tested models from OpenAI and Anthropic before settling on Google’s Gemini for the partnership.

A long-awaited Siri evolution

Since its debut in 2011, Siri has often struggled to keep pace with the capabilities of Google Assistant and Amazon Alexa. Apple hopes this collaboration will narrow that gap and provide a smarter, more responsive Siri by spring 2026.

By leveraging Google’s AI while continuing to develop its own, Apple appears to be adopting a pragmatic approach, prioritising user experience now, while preparing for a fully self-reliant AI future.

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AI investment boom

Major technology companies including Microsoft, Amazon, Google, Meta and Oracle are expected to spend approximately $1trn on AI by 2026

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AI investment boom faces reality check as trillion-dollar spending outpaces returns

Highlights

  • OpenAI spending $1.4trn over three years but generating only $20bn profit in 2025.
  • AI chips and data centres may become obsolete within 2-3 years, threatening $1.6trn in tech valuations.
  • Only 12 per cent of US companies adopting AI for production despite massive industry hype.

The artificial intelligence investment boom that has dominated global markets faces mounting questions over sustainability, as tech giants commit trillions to infrastructure while generating minimal returns, raising fears of a potentially catastrophic economic bubble.

Major technology companies including Microsoft, Amazon, Google, Meta and Oracle are expected to spend approximately $1trn on AI by 2026, with OpenAI alone committing $1.4trn over the coming three years. However, OpenAI's expected 2025 profit of little more than $20bn represents a fraction of its spending commitments, highlighting a troubling gap between investment and returns.

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