TO MARK Mental Health Awareness Week 2025, documentary photographer Tom Bradley revisited Lepra’s ‘Mind to Heart’ project in Bangladesh, a lifeline in restoring the positive wellbeing of people affected by leprosy.
For the past six years, Tom Bradley and leading leprologist Professor Diana Lockwood have collaborated on The New Face for Leprosy project. Aiming to dispel the myths surrounding the curable disease and challenge negative stereotypes, the project captures positive and empowering images which help to change our collective understanding of this often misrepresented disease.
The portraits and stories from India and Bangladesh have since been exhibited at venues across the UK, including Westminster Cathedral and the Houses of Parliament, during Lepra’s centenary year in 2024.
In March, Tom returned to the small city of Bogura in Bangladesh, where Lepra’s Mind to Heart project is transforming the lives of vulnerable people.
At its heart is the belief that alongside treating the physical symptoms of leprosy, it is essential to address the emotional scars left by discrimination, fear and isolation.
In rural communities where access to formal mental healthcare services remains extremely limited, Mind to Heart provides a critical bridge to support.
As many as one in two people diagnosed with leprosy will experience significant mental health concerns. Positive mental health is crucial for people’s recovery; as such, Lepra provides professional counselling sessions for people affected by leprosy and their families.
Trained community volunteers provide ongoing support and guidance, visiting people in their homes, listening without judgement, and offering practical strategies to rebuild confidence and resilience. Many of Lepra’s volunteers have recovered from leprosy themselves.
Since 2023, over one hundred people affected by leprosy have received professional counselling, and an average of 1,200 house visits are made annually by community volunteers, providing ongoing encouragement and personalised care. An overwhelming 98 per cent of participants who engaged with Mind to Heart’s mental health support reported tangible improvements in their emotional wellbeing.
Photographer Tom Bradley (centre), Professor Diana Lockwood (right) and the Lepra Bangladesh team in Bogura
Understanding and empathy
Firoza, from Bogura in Bangladesh, is featured in the latest iteration of the New Face for Leprosy project.
When Firoza was diagnosed with leprosy, her husband divorced her. She was depressed and suicidal, but through Lepra’s Mind to Heart project, she has found a vital line of support which has helped her gradually regain her confidence and improve her emotional wellbeing.
“I didn’t want to live with this sort of pain. People gossiped behind my back. I also felt bad for myself because of the worsening leprosy – it was difficult to do daily tasks. I didn’t eat or wash properly, or do any kind of work.”
Firoza’s turning point came when she was referred for counselling, followed by support from a Mental Motivator – a community volunteer with mental health training. Rupali has recovered from leprosy herself and shows great compassion for the people she supports. Over the past eight years, Rupali has visited Firoza two to three times a month.
“It helps to have someone to listen. These days I’m feeling better and more motivated.”
Watch an exclusive interview with Tom Bradley and hear about his experiences in Bangladesh and the New Faces for Leprosy exhibition: https://bit.ly/4jSY7lt
In the competitive landscape of online gaming, retaining players is as crucial as acquiring them. Soft2Bet, a leading iGaming technology provider, offers a suite of advanced gamification tools designed to enhance player engagement and loyalty. By integrating these features, casino operators can create a dynamic and rewarding experience that keeps players coming back for more. In today’s saturated iGaming market, creating a unique and immersive experience is critical for success, and
Soft2Bet’s gamification solutions offer the perfect remedy.
Understanding gamification in iGaming
Gamification, the application of game-like elements into non-game environments, has become a core strategy in the iGaming industry. It involves incorporating features such as tournaments, challenges, loyalty programmes, and leaderboards into the casino platform to encourage players to engage more frequently and deeply. Gamification fosters a sense of competition, achievement, and community, which enhances the player experience and makes the platform more enjoyable.
For players, these features increase motivation and offer more rewarding experiences, such as earning rewards and achieving milestones. For operators, gamification helps improve key metrics like player retention, overall engagement, and lifetime value. This is where Soft2Bet comes in, offering highly effective gamification solutions tailored to boost the player experience and increase overall platform performance.
Soft2bet’s MEGA: A comprehensive gamification solution
Soft2Bet’s Motivational Engineering Gaming Application (MEGA) is a flagship product designed to seamlessly integrate into casino platforms through a simple API. MEGA is a versatile tool that offers a range of features designed to elevate player engagement and loyalty. Operators can easily integrate MEGA into their platform and start offering their players unique and exciting gamification experiences.
Features are fully customisableiStock
Features of Soft2Bet’s MEGA
Tournaments: Organise competitive events where players can compete against each other to win prizes based on their performance. This creates excitement and encourages players to return for each new tournament, knowing they can improve their rankings and earn rewards.
Challenges: Set specific tasks and challenges that players can complete in exchange for rewards. This system promotes ongoing engagement as players seek to complete new challenges and achieve personal goals.
Loyalty programmes: Reward players for their continued patronage with tiered rewards, exclusive bonuses, and special privileges. Loyalty systems increase player retention by incentivising frequent and consistent play.
Seasonal engines: Introduce limited-time events and themes that change with the season, holidays, or special occasions. These events add variety to the gameplay experience and keep the content fresh and exciting for players.
These features are fully customisable, allowing operators to design a gamified experience tailored to their platform and audience needs. MEGA’s flexibility allows for an innovative approach to player retention while ensuring compliance with local regulations.
Benefits of implementing Soft2Bet’s gamification tools
Soft2Bet’s gamification tools provide substantial benefits for both players and operators. Integrating these features into your platform can lead to significant improvements in player engagement, loyalty, and revenue generation.
Benefits for both players and operatorsiStock
Increased player engagement
Gamification encourages players to interact more frequently with the platform. By offering tournaments, challenges, and exclusive events, players are motivated to return for new experiences and rewards. This increased engagement results in more screen time and a stronger emotional connection with the platform.
Enhanced player loyalty
Loyalty is crucial in iGaming, and gamification is one of the most effective ways to build and maintain it. Reward systems, achievements, and personalized experiences make players feel valued, increasing their likelihood of returning. Offering incentives such as tiered rewards ensures that players feel appreciated and rewarded for their continued play.
Higher revenue
Engaged and loyal players tend to spend more money on the platform, making frequent deposits and participating in premium offerings. Gamification features can lead to a notable increase in average revenue per user (ARPU), as well as an uptick in overall gaming revenue. Operators have reported a 65% rise in net gaming revenue (NGR) after implementing Soft2Bet’s gamification tools.
Competitive advantage
In a crowded iGaming market, differentiating your platform from competitors is vital. Soft2Bet’s unique gamification features offer casino operators a distinct edge, allowing them to stand out by delivering an engaging and immersive player experience. This differentiation is key to attracting and retaining players in the long term.
Real-world applications and success stories
Soft2Bet’s gamification tools have been implemented across various platforms, yielding impressive results. These real-world applications demonstrate the power and versatility of Soft2Bet’s solutions.
Seasonal Christmas engine: A festive-themed gamification engine that allowed players to guide Santa through a snow-filled slope, collecting gifts and unlocking rewards. This event was highly successful, significantly increasing player engagement during the holiday period.
Bonus dice engine: Designed for customer relationship management campaigns, this tool helped to bring back lapsed customers and improve customer retention. By offering bonuses and rewards through dice rolls, operators saw a marked improvement in return player rates.
These examples highlight how Soft2Bet’s gamification features can be tailored to specific themes and objectives, allowing operators to address unique challenges and enhance player engagement.
How to integrate Soft2Bet’s gamification features
Integrating Soft2Bet’s gamification tools into your casino platform is a simple and straightforward process. Here’s how operators can get started:
API integration: MEGA’s features can be integrated into your platform through a simple API, minimising development time and complexity.
Customisation: Work with Soft2Bet’s team to customise the gamification elements, ensuring they align with your platform’s needs, audience preferences, and regulatory requirements.
Launch and monitor: After integration, operators can deploy the gamification features and monitor their performance. Soft2Bet’s analytics tools provide insights to help optimise player engagement and retention over time.
Soft2Bet offers comprehensive support throughout the integration process, ensuring a smooth and seamless experience for casino operators.
Driving loyalty through innovation
In today’s fast-paced and competitive iGaming market, retaining players is no longer optional; it’s essential. Soft2Bet’s gamification tools, including the MEGA platform, provide casino operators with the tools they need to create memorable, engaging experiences that keep players coming back for more. With measurable improvements in screen time, revenue, and customer satisfaction, these gamification features are not just enhancements; they are strategic assets. For operators looking to drive long-term success and growth, integrating Soft2Bet’s gamification solutions is the key to staying competitive in an ever-evolving industry.
For more information on Soft2Bet’s gamification solutions, visit
Soft2Bet.
From chatbots to autonomous vehicles and from hospitals to home, artificial intelligence (AI) has by far become one of the most exciting as well as controversial trends in the tech space in the 21st century.
As the influence of this much talked-about technology continues to grow, behaviors will change, industries will be transformed and AI will certainly become an integral part of our daily lives by the end of 2025.
This will result in helping simplify and prioritising tasks to free up more of your time, while at the same time safeguarding your privacy and data.
In the coming months, here are some key trends in AI that you should hear of more often:
AI for Content Creation
One area where AI will come into its own will be in the field of content creating.Those looking to work smart will show how AI engines like GPTZero can upgrade your writing skills and promote responsible AI detection with greater accuracy by using characteristics like burstiness and perplexity scores to spot AI-generated writing.
If you are not yet convinced about the effectiveness of AI generated content, you would need to think twice about adopting it in your business if you want to remain competitive.
End-to-end business automation
In 2025, algorithms will make decisions like managing inventory and responding to customer queries with minimal human intervention.This in turn will lead to better efficiency, quicker response to changing customer habits or fluctuating market conditions.
As businesses start to come to grips with AI, those with the more mature AI strategies will move towards real-time automated decision making of the entire business process.
Responsible use of AI
In the coming months, there will be greater awareness of using AI in such a way that is secure, respectful and ethical. While some AI tools may be driven by legislation, the overall concern will be to safeguard from the harm that AI can cause.
Most of us now understand the dangers of AI hallucinations and bias and the concerted effort it will take to mitigate this.Those businesses who choose to cut corners and ignore this could expect to get bad publicly, lose customers and expect a lot of bad heat from regulators.
More engaging voice-to-voice communication
AI voice assistants like Alexa and Siri have been around for many years but their ability to make proper conversation is severely limited. Next gen advanced voice assistants will be integrated into mobile devices, replacing the out-dated ones.
By the end of the year we may see these capabilities appearing on more and more devices, which will eventually enable generating more useful and natural voice-to-voice communications.
Generative AI will move beyond chatbots
Generative AI tools powered by Language Learning Models(LLMs) that have been integrated by businesses into their products and services via chat interfaces will require more careful handling as technology matures.
Rather than employing chatbots as a standalone tool, the focus would be on transition that aligns with building broader software atop LLMs and moving from chatbot interfaces to using LLM applications on the back end in order to summarize data that can help solve some of the issues that makes generative AI difficult to scale.
AI in cybersecurity
As cybersecurity continues to become increasingly sophisticated, AI systems will come into play even more than before when it comes to detecting potential threats, identifying anomalies and automating the security system to deal with breaches before they could cause any large scale damage.
With threats like phishing or social engineering attacks on the rise, chatbots will play their role by simulating phishing attacks and telling us how to spot these events and avoid getting tricked by them.
AI for environmental protection
2025 will see AI continue to establish itself as powerful environmental protection tool, particularly by efficiently rerouting traffic around crowded cities to reduce pollution caused by vehicle emissions. AI applications will be designed to improve sustainability and reduce the carbon footprints of industries.
There will also be a growing awareness of the massive power that will be consumed by cloud-based AI systems and a concerted effort will be made to switch to renewable energy sources in data centres.
What’s coming up
Artificial intelligence will reshape software development radically and also force developers to acquire new skills if they have to stay ahead of the competition.
Those who adopt these skills successfully in the months ahead will get to reap an abundance of benefits and opportunities. However, the process would require a different mindset that is missing in most software developers these days.
The UEFA Champions League is the most popular football tournament, or we can call it a league that produces legends and iconic moments. We have seen the legend collapse at the big stage, while the underdogs shine. Throughout different seasons of the game, we have seen stunning comebacks to last-minute miracles.
As the 2024/25 Champions League final draws ever closer, the Champions League betting odds have really started hotting up. Get a sip of entertainment by witnessing the most iconic moments of the game that almost turned the world of football upside down.
#1 Manchester United’s Dramatic Comeback – 1999 Final
In the 1998-99 season of the Champions League, Manchester United were chasing an unprecedented treble. Things were not going the way Sir Alex Ferguson’s side planned, facing Bayern Munich in the final. They trailed 1-0 into injury time. But in the blink of an eye, everything changed.
Teddy Sheringham and Ole Gunnar Solskjaer took charge to score two quick goals, which pulled the team to a 2-1 victory. This quick and major comeback shocked every football fan and solidified Manchester United’s place among the greats. It's still one of the most dramatic finishes in Champions League history.
#2 Liverpool’s Comeback in the 2005 Final
The 2005 Champions League was epic. Right from the start of the game, it appeared that AC Milan was aggressively chasing their seventh European Cup. With the start of the game, they quickly hit the 3-0 upper circuit against Liverpool in the final. With Maldini and Crespo showing absolute class, things appeared to have put the match beyond doubt.
But hold on! Liverpool players were no less. They pulled off a miraculous second-half comeback. Within just the first six minutes of the second half, Gerrard, Šmicer, and Alonso took the responsibility on their shoulders and matched Milan's score. That's not the end. The game went to penalties, where Jerzy Dudek’s heroic moves secured Liverpool’s fifth European title. This match was nothing short of an epic blockbuster comeback.
#3 Deportivo La Coruña’s Stunning Turnaround Against AC Milan – 2004 Quarterfinal
AC Milan and epic moments are connected with a strong string. The team had a commanding 4-1 upper hand from the first game going into the second leg of the quarterfinals. Given Milan's standing and dominance at the time, the majority of commentators believed the match was over. But this comes up as another page in the book of comebacks, as Deportivo La Coruña pulled off one of the most remarkable comebacks in the history of the Champions League.
Deportivo displayed complete fearlessness and true class at the Riazor Stadium. The team crushed Milan 4-0 and snatched the winning title, wrapping the game at 5-4 overall. The goals from Luque, Fran, Valerón, and Pandiani turned out to be the talk of the town, and the team again proved that no lead is safe in European football.
#4 Real Madrid vs Manchester City – 2021/22 Semifinal
Drama, Real Madrid, and Manchester City - all three are connected, and we cannot deny this fact. Dubbed “In the 2021-21 edition, we saw the final before the final. After a thrilling first leg, Madrid was shockingly down 4-3, and City looked set for the final when Riyad Mahrez scored in the 73rd minute at the Santiago Bernabéu.
But Real Madrid is known for miracles, and they did it again. Coming off the bench, Rodrygo tied the score on aggregate by scoring twice in two minutes. After leaving City in shock, Madrid kept their lead into extra time, when Karim Benzema coolly scored a penalty kick to unlock the high waves of the comeback. The Madrid club's lengthy history of impossible European nights continued with this epic comeback.
Conclusion
So, these were the top four most iconic moments in the Champions League. Most of these football stories of comeback, where things got to the next level. The potential losers turned out txo be the biggest winners. So, which comeback is your favorite?
We’ve all been there, staring into a mirror to see if a perfect smile is just around the corner.
Now, thanks to the rise in at-home dental products, teeth whitening is more accessible than ever. One of the most popular new products is the LED teeth whitening kit from brands like Spotlight Oral Care. It’s hard not to consider using this teeth whitening product and method, but is this the way forward for great teeth, or just another phase that will soon be forgotten?
The Shift Toward At-Home Teeth Whitening
Gone are the days of expensive dentist appointments simply to have your teeth whitened. Nowadays, at-home kits are the popular choice and for good reason. These products are easy to use, cost-effective, and get the job done in most cases. When you incorporate one of the best teeth whitening tools, you’ve got the one-two punch to accelerate the teeth whitening process.
Don’t forget about the time factor. With traditional teeth whitening methods, the process could take hours in the dentist's chair before you see the desired brightness. Now, it is possible to get your teeth to twinkle while watching your favourite show. It’s no wonder LED teeth whitening kits have found their way into so many self-care routines.
How Do LED Teeth Whitening Kits Work?
Many of these products introduce LED light technology to how they work. The theory is that the light will break down the particles and discolouration that may be on the teeth to deliver a whiter and brighter smile. The light is an added way to amplify the process; rather than relying on the gel or serum, the user would apply it traditionally. Spotlight Oral Care has provided its customers with a gel, a mouthpiece, an LED light, and a process that’s easy to follow.
Are They Safe?
What you may need to worry about or stress over is safety. When it comes to LED teeth whitening products, are they safe to use? LEDs are gentle, so they are less likely to cause sensitive teeth. As long as the product is compliant with general safety regulations and guidelines, it can be a handy tool to have in your beauty arsenal. Your best course of action is to pick a brand such as Spotlight Oral Care, which has a proven reputation and offers products that are safe to use daily.
Additionally, it's worth getting the green light from your dentist before trying any whitening treatment, particularly if you have certain dental conditions. They can also assess whether an at-home product will be safe and beneficial for your teeth and gums, especially if your teeth are very sensitive.
The Appeal of DIY
The surge in at-home dental care is part of the wider wellness and self-care culture. People are increasingly interested in finding solutions to looking and feeling good, and teeth cleaning is no different. At-home sets don't just offer flexibility but also allow users to personalise their treatment needs, whether they want to freshen up their smile before an event or address stubborn staining.
What's more, the cost factor makes these kits an appealing option for many. In-clinic treatments can cost hundreds of pounds, while a product like Spotlight Oral Care home kit treatment can be a professional-grade solution without an eye-watering price tag.
Embrace the Future of Smiles
Whether at-home LED teeth whitening kits are the future of dental care is up for debate, but it's clear they do provide an accessible, budget-friendly, and pain-free solution for those who want to put their best smile forward. With a no-fuss application, safety features, and visible results, it looks like the real deal.
Every businessperson dreams of growing their business over time. By doing this, you’ll be able to take advantage of economies of scale. That simply means your profit margin will grow as you’ll be operating more efficiently. Expanding your operations will also give you greater influence in your community and industry. So, what should you do as you take this great step? Read on to find out.
1. Check the Quality of Your Website
One of the key things people check before making a buying decision is the quality of your website. Companies that lack websites may appear unprofessional and untrustworthy. That doesn’t mean you have to spend a lot of money on a professional website designer. You can just use a website builder to develop your site. Remember that almost anyone can use these tools, even if they don’t have any experience in programming. You should also pick a domain name that’s easy to remember. If possible, you can also include keywords. Consider using a domain checker like IONOS to find suitable names for your site. It’s worth noting that this platform offers free SSL certificates and email accounts when you purchase domain names.
2. Add an Element of Humanity to Your Brand
You don’t have to be the most generous person to understand the importance of humanity in business. Corporate philanthropy can help you stand out in overly competitive fields. It will boost your brand image and can significantly enhance the morale of your employees. By donating to charitable causes, you will also get free advertising as more people will talk about your brand.
3. Hire Employees Who Fit Your Company Culture
Hiring employees is a crucial step in your business growth, and it shouldn’t be done recklessly. Although you need to focus on the skills and qualifications of the applicants, you’ll also need to evaluate their values and personalities. Employees who fit well in your company culture will report greater job satisfaction, and they’ll work well with their colleagues. The employees will also feel motivated and committed in their roles, meaning they’ll perform better.
To find employees who share your company values, you’ll first have to define your culture. This will help you figure out what questions you should ask employees during interviews. You should also check their references to get insight into their work style and values.
4. Don’t Try to Do it Alone
It might be easy to run a small business alone, but as you expand, this will quickly exhaust you. Beyond that, doing everything on your own means you will need to master all the skills needed to sustain the growth of the company. That is close to impossible. To grow your business sustainably, you have to hire professionals to handle different aspects of your business. This way, you’ll have time to focus on the core aspects of the operation.
Conclusion
To take your business to the next level, you have to implement several tips. First, it’s important to develop a high-quality and secure website. You should also engage in charitable causes to boost your brand image and enhance employee morale. Remember to also hire employees who fit your company culture as this will improve cohesion in the workplace. Finally, don’t try to do everything alone.