Skip to content
Search

Latest Stories

5 reasons why social media should be vital to your small business

5 reasons why social media should be vital to your small business

socialmedia1 1


If you’re running an up-and-coming small business, knowing what to prioritise and what should take a back seat will be one of your biggest challenges. Social media often falls into the latter of these two categories; something not too important that you can work on when you’ve sorted the key things out. Here, company formation agent 1st Formations look at why nailing social media should be towards the top of your to-do list from the get-go. Let’s get started.

An easy way to find your audience

TikTok, Instagram, X, LinkedIn and Facebook all provide search functionality that allows you to type in keywords, such as your product or service, and then be presented with the people mentioning these terms.

Regardless of the platform that you’re using, by using these searches smartly you can find the people who are talking about your industry, engage with them when appropriate, and use their profiles to help inform your own customer personas.

You can even piggyback on more established businesses working within your sector (and their partners) by following the people who follow them.

It’s a free customer services tool

Whilst interacting with your customers via social media channels may not be your idea of efficiently handling customer service queries, it’s often a preferred choice for the customer - especially when they feel they are having a bad experience. However, you can use this to your advantage.

Conversations about your business will happen on social media with or without your input. By quickly taking ownership of any issue you can demonstrate that your business values its customers, prioritises their experience and works to deliver solutions. In situations where there has been a misunderstanding on the customer’s part, you can control the situation by politely and professionally pointing out the issue.

Giving a face to your brand

It will depend on the line of work in which you operate, but you probably don’t want your business to be a faceless entity with zero personality.

Social media represents the perfect chance for you to introduce the people behind your business and enhance the tone of voice that you’re using in your existing marketing, such as your website and email communications. Remember, this doesn’t have to be ‘fun and quirky’ if this does not match your brand. You can convey a professional brand image through social media.

A chance to talk to your customers

Without social media, the majority of the engagement that you have with your customers is transactional or functional in order to deal with a problem.

By using social media, not only are you opening up a different avenue for communication, but you’re also inviting a different, more conversational type of communication. Ideal for gauging opinions on ideas you may have, receiving feedback on existing services, and generally just hearing how brilliant your business is.

Boost your content

If you’re consistently creating content (which you should be), social media is a great place to tell people about it and encourage them to share it. By producing a steady flow of expert content that regularly garners a solid amount of likes, shares and clicks you are setting yourself up as a thought leader in your industry.

And remember, it’s not a one-way street - you should also share content that your partners have created as well as other industry experts. By doing this you are building a community made up of like-minded businesses and followers.

Thanks for reading

So there you have it, 5 reasons why social media should be vital to your small business. Social media gives small business owners a fantastic, and mostly free opportunity to reach and engage with audiences, new and old. Make sure your business takes advantage of this.

Interested in starting your own business? 1st Formations are the UK’s top-rated company formation agent. Setting up your company is as simple as picking your company name, selecting the company formation package that’s right for you, making payment, and then completing the simple online company registration form. What are you waiting for? Get started now.

More For You

Starmer faces revolt as welfare bill vote sparks Labour uproar

Keir Starmer speaks during a reception for public sector workers at 10 Downing Street in London on July 1, 2025. (Photo by CARL COURT/POOL/AFP via Getty Images)

Starmer faces revolt as welfare bill vote sparks Labour uproar

PRIME MINISTER Keir Starmer faced the most serious test of his leadership on Tuesday (1) as his government’s flagship welfare reforms came under fierce attack from within his own party.

The day was marked by emotional speeches, last-minute concessions, and a deep sense of division among Labour MPs, many of whom said the proposed changes would push vulnerable people into poverty

Keep ReadingShow less
Lucy Letby

Letby, from Hereford in western England, was charged in 2020 after a series of deaths in the hospital's neo-natal unit.

Three senior hospital staff arrested in Lucy Letby case probe

POLICE on Tuesday said they had arrested three senior staff members at the hospital where nurse Lucy Letby was found guilty of murdering seven babies. The arrests were made on suspicion of gross negligence manslaughter.

The investigation was launched in 2023 at the Countess of Chester Hospital (CoCH) in northwest England, following Letby’s conviction and life sentence for killings that took place between 2015 and 2016.

Keep ReadingShow less
Dan Houser new game

Fresh take on the open-world genre from one of its most influential creators.

YouTube/ Rockstar Games

Red Dead Redemption creator Dan Houser confirms new open-world game in development

Key points

  • Rockstar Games co-founder Dan Houser is developing a new open-world video game.
  • The game is set in the universe of A Better Paradise, a sci-fi audio series launched in 2023.
  • A Better Paradise is being adapted into a novel series, with the first volume due in October 2025.
  • Houser left Rockstar in 2020 and founded Absurd Ventures in 2021.
  • There is no confirmed release date for the game at this time.

Dan Houser, the acclaimed co-creator behind Red Dead Redemption and Grand Theft Auto, has officially confirmed that his new company, Absurd Ventures, is developing a new open-world video game. The title will be set in the universe of A Better Paradise, a science fiction IP first introduced in audio format last year.

A new venture after Rockstar

Dan Houser, a founding figure at Rockstar Games, played a central role in writing and producing some of the studio’s most celebrated titles, including Red Dead Redemption, Grand Theft Auto V, and Bully. After leaving Rockstar in 2020, he launched Absurd Ventures in 2021.

Keep ReadingShow less
Diljit Dosanjh
Diljit Dosanjh in a still from Sardaar Ji 3 set for overseas release only
IMDB

Diljit Dosanjh’s 'Sardaar Ji 3' becomes highest-grossing Indian film in Pakistan amid boycott in India

Quick highlights:

  • Sardaar Ji 3 rakes in £275,000 (₹3 crore) on opening day in Pakistan, surpassing Sultan.
  • Diljit Dosanjh responds to backlash: “When we shot the film, everything was fine.”
  • Film was not released in India due to controversy over Pakistani actress Hania Aamir’s casting.
  • Worldwide opening weekend collection touches £1.6 million (₹18.1 crore).

The Punjabi-language horror-comedy Sardaar Ji 3, starring Diljit Dosanjh and Pakistani actress Hania Aamir, has become the highest-grossing Indian film ever released in Pakistan. Despite being banned in India, the film grossed £275,000 (₹3 crore) on its opening day and £825,000 (₹9 crore) over the first weekend in Pakistan alone.

Keep ReadingShow less