Akshay Kumar starrer Toilet Ek Prem Katha and directed by Shree Narayan Singh is apparently is creating in the international markets. Urged on by the incredible ‘Swachh Bharat Abhiyaan’ initiative (Clean India Movement), the film has touched nerves with audiences across continents.
The movie is all set to release with over 70 countries all across the globe.
Not only with the conventional countries in North America, UK and UAE markets, Toilet Ek Prem Katha will also be tapping into relatively newer markets like Chile in South America all the way to Greece, Czech Republic, Hungary, Malta, Croatia, Estonia, Latvia in Europe, a first for a Bollywood film. The film is releasing in 22 countries in Europe.
On a promotional tour Akshay Kumar said, “It is heartening to see such an unprecedented response coming from the overseas markets for a film set in rural India having an intrinsic Indian issue at its core. We are very excited about its worldwide release comes August 11.”
With countries like Japan holding multiple screens and even Malta witnessing its first Bollywood release, Toilet Ek Prem Katha not only seems Akshay’s largest release in terms of countries but also the most anticipated, globally.
COO Reliance Entertainment, Shibasish Sarkar said: “Toilet Ek Prem Katha is one of our most ambitious films through our Plan C venture with Neeraj Pandey. The kind of response the film is garnering globally is remarkable in both traditional and non-traditional markets.”
The film had garnered enough steam in the international markets with the cast of the film flagging off the promotions in London. Prerna Arora and Arjun N. Kapoor of Kriarj Entertainment said: “We are geared up for a bigger and more aggressive release worldwide. Our resolve has only been strengthened with interest coming from non-traditional markets and even countries where we are now releasing a Hindi film for the first time. I am glad to have a supportive and encouraging partner in Reliance Entertainment and of course the dynamic Akshay Sir backing us.”