Rohit Shetty feels that money made by the film is equal to people’s love for the film

Having become the highest grosser of 2017, Golmaal Again director Rohit Shetty claims that the success of the film doesn’t belong to him alone, but instead it belongs to the entire cast and crew of the film. Rohit Shetty is on cloud nine as Golmaal Again which stars Ajay Devgn, Parineeti Chopra, Tabu, Tusshar Kapoor, Arshad Warsi, Kunal Kemmu and Shreyas Talpade, enters in cinemas for the third week. Despite of being the logic-less entertainer, the film continues to be hailed by the audience.

Rohit Shetty who believes that it’s pivotal for a film to make money, states, “The business of the film reflects the number of people who have seen the film and loved it. A large segment of the audience watching the film is crucial for the product. Business is important not just for the films’ producers, but for the whole industry — the distributor, exhibitor and theatre owners. I think, as an industry, we should come together, compliment and celebrate each other’s success whether it’s a commercial film or an offbeat content-driven movie.”

Rohit Shetty further mentioned that Bollywood is not exploiting its capacity to earn more revenue. He added that he leaves no stones unturned to generate revenue with his movies.

Rohit said, “The amount of business Tamil and Telugu films do in just one state, we are not able to achieve that even with a pan-India release. It is high time we stop differentiating films as commercial and content-driven. We should think about how can we take Bollywood to the next level.”