THE UK has launched a new national campaign featuring hospital staff and Covid19 patients to remind the public of the extreme pressures still facing the NHS.
The TV advert was launched on ITV and Channel 4 and will run across TV, radio, press, digital, out of home advertising and social media.
According to a statement, someone is admitted to hospital every 30 seconds with the virus, and a quarter of those are under the age of 55. There are currently over 38,000 beds taken up in England by Covid-19 patients.
The new campaign features raw footage and testimonials from patients who have Covid-19, as well as the NHS staff who are working to look after them at Basingstoke and North Hampshire Hospital.
“The NHS is under intense pressure. They are relying on all of us to follow the rules. I know how long the last few months have felt, and I know the vast majority of people are following the rules, but we have come too far to let up now," said health secretary Matt Hancock.
“Every day we are closer to beating this virus, and already over 5 million people across the UK have been vaccinated."
Chief Medical Officer, Professor Chris Whitty, said: “The impact of the current wave is still putting significant pressure on hospitals across the country and many patients are very sick. Vaccines give clear hope for the future, but for now we must all continue to play our part in protecting the NHS and saving lives.”
To watch the video, click here
