• Friday, October 07, 2022


Know the latest technologies changing the digital footprint for businesses in India

By: Eastern Eye Staff

With the recent development in the world economy & world trade, India holds one of the top position for growth markets. Also, technological advancement has boosted foreign direct investments in a country. Recent technologies like, Data mining, Artificial Intelligence, Cloud, crypto, and so many more have impacted how business processes its function and drive their growth.

Technological advancement is much more needed during the COVID 19 crisis and lockdown where everything is virtual & businesses requires to function from a distance. Technological advancements have immensely driven businesses operations. With the extensive use of sales and marketing app like Digital Showroom, one can revolutionise their business management. Following are the latest Technological advancement which are changing digital footprints for business in India,

  • Intelligent Automation

Intelligent Automation comprises the mix of Robotic Process Automation & Artificial Intelligence, necessary to boost the process automation from end to end business function. It is also beneficial to boost productivity, cost optimisation as well as effective work. Basically, Intelligent Automation helps businesses automate the task, which is not routine and requires cognitive technologies. It uses various branches of AI like Natural language processing, Machine learning and deep learning, which helps to automate the task which requires a certain level of thoughts. Using  a platform like Digital Showroom you can easily reach out to potential customers.

  • Cloud computing

It refers to the availability of computer resources over the internet whenever required, including cloud storage, computational capabilities and processing functions. Rather than developing their own IT infrastructure, organisations can rent cloud computing as per their needs and pay as per their usage and when they use it. With the work from home practices are increasingly popular, server access, process automation becomes very much crucial in the digital age. This a career option that can pay you a good salary. The major benefit of cloud computing are Scalability, Reduced IT Infrastructure cost, Flexibility, world-class computational ability with lower cost.

  • Data mining

It basically refers to extracting useful information and patterns from a large set of database. It is also known as Knowledge Discovery in database. It involves, use of statistical and more sophisticated methods of machine learning and computational statistics. The pre-requisite of data mining is a data management system that involves pre-processing, model, resolving inconsistency and so on. A career option in Data mining can get you a good salary. The major uses of data mining is that businesses identifies the buying patterns and customer behaviour to develop a more effective marketing strategy that will increase sales and lower cost. Another major importance of data mining could be fraud detection and criminal investigation.

  • Cyber Security / Resilience

It is the process followed by the organisation to protect data, systems, servers and networks from virus and malicious attacks. Cybersecurity helps an organisation to protect their data, customer’s data and all other stake holder’s data. Some of the important types of Cybersecurity is Network Security, Operational security and disaster recovery. Some of the cybersecurity tips for businesses are updating your software and operating system, using anti-virus software, using strong passwords, not using unknown attachments and unfamiliar websites, and segregating IT Personnel from employees. Cyber threats are threefold, Cyber-crime, Cyber-attack and cyber terrorism. Organisations need to be aware of the importance of data security and need to update within their systems.They can use platforms like Digital Showroom to fix such issues.

  • Connected Enterprises

Connected Enterprises uses Internet of Things technology to improve their processes and gain productivity. Using this strategy helps an organisation to collaborate with humans and technology for greater advantage. Integrating the front and back office is essential to increase the customer experience, customer preferences. Using machine learning and the internet of things (IoT) can guide the human force for better projections and build a 360-degree business view. It is very essential for Service-oriented enterprises to develop the integration between their processes and customer experiences to solve problems and provide value additions.


In the digital age, organisations need to take the lead and develop digital capabilities to increase their effectiveness and performance. Apart from implementing the above, technology such as 3D Printing, Digital automation, Advertisement through Social media, blockchain is some of the popular technologies that increase the business scope to change the digital footprints for businesses in India. A platform like Digital Showroom is great for such needs.



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