• Monday, May 23, 2022

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How to Create an Ad in 5 Steps

By: Eastern Eye Staff

It’s hard to understate how important digital marketing is for businesses these days. Now that most people have internet connections, it makes sense to create online ads to reach those people. That’s why online ad spending was expected to reach $375 billion in 2021.

However, you still need to have great ads to get customers online.

If you’re getting ready to create an ad for your business, you need to understand how to do it right. Follow the five-step process below to create an advertisement that works.

  1. Define Your Goal

It’s hard to create an effective ad without a goal. If all you do is send traffic to your website, your visitors won’t know what to do and won’t take any action. You need to direct them to take the action you want them to take.

That’s where a goal helps. Whether you want people to buy a product, join an email list, or reach out to a support representative, define that goal beforehand. From there, you can optimize your ad copy and landing page to reflect your goal.

  1. Create an Audience Persona

Once you have an ad goal, you need to figure out what type of people are likely to buy your products. That’s where an audience persona helps.

Your personas will tell you who your customers are, which will help you determine what language to use to appeal to them. Once you have this information, you can craft more appealing ads that are more effective.

  1. Pick the Right Ad Platform

Now that you know who your audience is, the question becomes, where do they hang out on the internet? Before starting your ad campaign, you’ll need to find the right marketing channel to reach your audience.

Look at the demographics of the most popular sites on the internet. Today, younger people hang out on TikTok and Instagram, while older audiences now use Facebook. You can also stick with general Google searches to target everyone.

  1. Create Your Ads

Your next step in the ad process is to create your ad headlines and description. Take into account your goal and personas during this process. What language will appeal to your audience and encourage them to check out your website?

This may also change based on your ad platform. Google, for instance, is text-based. However, Instagram ads are going to be image-heavy. You’ll also need tools like an image combiner to create outstanding graphics for your ads.

Don’t stick with only one ad, either. You’ll need to create multiple smaller campaigns initially to figure out which messaging works best.

  1. Set Up Tracking

It isn’t enough to create a great ad in a marketing campaign. Even if you do excellent initial research, you probably won’t make money initially. You have to optimize your ads to make changes that result in higher conversions.

You do this with data. Set up tracking on your website to track conversions. With this data, you can learn which ads are working and focus on optimizing the winners.

Now You’re Ready to Create an Ad

You can’t afford to do things wrong when investing in a paid marketing strategy. Whether you’re creating Instagram, Google, or Facebook ads, you need to follow a process to do things right. Follow the guide above when you create an ad to maximize your chance of success.

Of course, you’ll need to work on optimizing your ads and website if you want to maximize your ad campaign profit. Check out the blog for more tips that will help you make the most of your ad campaigns.

 

Eastern Eye

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