Aiming to boost the search experience, Google announced the launch of the new feed in the Google app for Android and iOS.

This update will help one to get better access to the flow of news and information from the web to your phone. Now one can access the new feed by updating and launching the Google app on phone.

The feed will enable to see cards containing the very latest sports highlights, top news, engaging videos, new music, stories about your hobbies and more, and will be available in English and Hindi.

The new feed will now enable to follow topics right from Search results, helping one to keep up with the exact things that they care about. Now in mobile search results, one will see a new “Follow” button. A quick tap on this button will allow you to start receiving updates and stories from the selected topic. And if you don’t want to receive any more updates then simply click un-follow a topic or visit your Google app settings to remove it from your feed.

The new feed will not only be based on a user’s interaction with Google but will also factor trending topics in their chosen areas from around the world.

As the user world and interests change, their feed will continue to evolve with the things they are engaging with.

Google has made it easier than ever to stay in the know about exactly the things users care about and see more content to inform, inspire and entertain. The Google feed will also include information from diverse perspectives and multiple viewpoints to deliver and a more holistic understanding of news, articles, and topics in the feed, even if these are older stories that may still be relevant to a given topic.

The feed will now enable you to spend less time and energy trying to keep up with your interests, and more time enjoying and cultivating them. Simply open the Google app and start building your personalized feed.