OVER THE MOON: Rosie Ginday


BRITISH Asian entrepreneur who uses her col­ourful macaroon business to help disadvantaged people get back on their feet said she was “over the moon” after being invited to the wedding of Prince Harry and Meghan Markle.

Rosie Ginday is a previous winner at the Asian Business Awards Midlands, hosted by Eastern Eye.

Her company, Miss Macaroon, was founded in 2011 with £500 of her own money.

“It’s really exciting news. I just got a letter out of the blue. It was a complete surprise,” said Ginday, 34, who runs Miss Macaroon in Birmingham.

Ginday, whose clients include fashion labels, tech giants and restaurants, said Harry and Meghan came across her almond treats when she met them at an event in March to encourage girls into careers in science, technology, engineering and maths.

She praised the royal couple for championing social enterprises, and said last Wednesday (11), “It’s fantastic that they are using the occasion to shine a light on organisations working to improve their communities”.

Britain is seen as a global leader in the growing social enterprise sector, home to about 70,000 busi­nesses set up to address social and environmental issues that employ nearly one million people, ac­cording to industry body Social Enterprise UK.

Miss Macaroon, whose treats come in 30 flavours, invests all profits into training and job opportunities for disadvantaged people including the homeless, ex-offenders, people raised in care, single parents and people with mental health issues.

“It’s amazing to work with young people who, through no fault of their own, haven’t been given the opportunities they deserve, and to see them flour­ish,” Ginday said.

Trainees learn food hygiene, get help with Eng­lish, maths, IT and interview skills, receive mentor­ing and job placements.

Ginday, a former commis chef at a Michelin starred restaurant, said her passion for helping dis­advantaged people was inspired by a young home­less man she met as a teenager.

“He completely turned everything I was seeing in the media on its head – that homeless people were drunks and drug addicts and deserved to be where they were,” she said.

“This young guy had lost his mum in a house fire and completely fell apart, as most people would. I thought I need to do something. It planted a seed.”