10 Easy Steps in Writing a Business Proposal


It is normal to feel overwhelmed about writing a business proposal. Most people don’t face the necessity to write such papers every day. Therefore, it is better to read some instructions on writing and perform this task perfectly. There is one more way to grapple with it – to resort to professional writing services e.g. SmartWritingService that offers the help of academic essay writers who are ready 24/7 online to write not only essays and research papers, but also business proposals and business plans. What to do if you have to deal with this task on your own? Follow the advice of more experienced people. 

What is a business proposal?

First of all, one should know what the business proposal is. It is a type of formal document used by a company to convince its potential partner to buy its products or service. Nowadays, the world’s market is inundated with products, people have a choice overload. Therefore, it is crucial to successfully prime a business proposal. This paper is one of the wide range of B2B instruments. Once a company receives it, it mulls over it and makes a decision – to become a partner/client or not. 

You should know that there are 2 types of a business proposal: 

Unsolicited Proposals

The recipient does not expect such a proposal. It is very often regarded as spam. And in the best case, it will simply be sent to the trash, and in the worst case, they will be marked “spam”. To avoid this, you need to interest the reader. And do it several times:

  • When a prospect receives an email, the first thing they read is the subject line. It must be carefully thought out;
  • when the prospect opened the email and started reading. If he is not interested in the first lines, the letter will be closed;
  • when the prospect reads the letter. You need to maintain interest throughout the entire commercial proposal.

Solicited Proposals

In this case, the recipient is waiting for a business proposal, it is sent after a meeting, call, or upon request. Such a proposal can be made more detailed and voluminous. Nevertheless, the recipient after the call will not always relate to the “warm” audience. He may agree to be sent out of courtesy. In this case, it is better to send a “cold” proposal.

How to create an effective business proposal

  1. A jumping-off point is always the research. You have to know about the company as much as possible. Knowing the detail will help to elicit an established consensus more quickly. It is critical to know the individual needs and target of the company. Another important thing is to get as much information as possible about the decision-maker (a person or people who will read and consider your business proposal). 
  2. Find several business proposal templates on the Internet. There are lots of them free for download. You have to pick up the main components and the layout. Consider the structure as a blueprint for the architecture of your proposal. Sites are offering free templates – Proposify, PandaDoc, Google Doc. 
  3. Create a draft. Don’t hurry! You have to systematize all the information you have and use it wisely. Therefore, a draft is a necessity. Write down the information about your company, your team, goals, scheduling, implementations, terms, etc. Be precise. Avoid vague formulations and wateriness. The headline and first paragraph of a business proposal are critical parts of the letter, the prerequisites for its success. 
  4. Discuss it with your team. An effective business proposal should be also based on teamwork and the team’s feedback. Collect the insights of members of different departments: sales, marketing, management, product development, analytics. Their experience and points of view may help greatly. 
  5. Read twice carefully. It is even better to give someone to check your business proposal. It goes without saying that it shouldn’t contain any spelling or grammar mistakes. 

Some tips on avoiding most widespread mistakes

When you start writing, search for as much as possible information – you can use social media, blogs, or just google and read as many articles where its name is mentioned as possible. Read about its director and other members, their achievements, and failures (the last this is even more important – you can draw certain conclusions for you). 

Don’t write much about your company, mention the benefits of your potential partnership. Avoid

writing absolutely everything. Highlight basic and important information about the product/service and the company. Be sure to use pictures, infographics, tables, videos in the letter. With the help of additional visualization tools, you can tell more about your company in a thousand words.

Some managers send a long (10-15 pages) business proposal. Probably thinking that the client will find this proposal exhaustive and well-researched and will decide on the deal. However, in reality, clients do not read such long commercial proposals, because they would have to sit for days to study offers from different companies.

Some sellers confuse company presentation and sales pitch. The first is sent when the potential client does not know anything about you, and the second, when you have already talked with the client, found out his needs, and prepared a solution for him. This solution should fit no more than 1-2 sheets or 3-4 monitor screens. Brevity is the key to writing a successful business proposal.

Try to use all the knowledge about the potential client and all your imagination to make the offer interesting and different from millions of others.